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Gestão Estratégica

Código 11575
Ano 1
Semestre S1
Créditos ECTS 4
Carga Horária TP(16H)
Área Científica Marketing e Estratégia
Objectivos de Aprendizagem - Understanding and analyse the main theories underlying the strategic management
- Characterizing the process of strategic management.
- Providing the tools and development of tools and strategic implementation.
- Knowledge of the main theories of strategic management.
- Identification of capacity and development of the strategic management process.
- Joint capacity and analysis of the concepts and techniques of strategic management.
- Identification and examination of the strategic tools.
Conteúdos programáticos I – Basic concepts of Strategic Management
II – Environment and Industry Analysis
III - Internal Analysis: Organization Analysis
IV - Strategic Formulation
V - Strategy Implementation
VI - Evaluation and Control
Metodologias de Ensino e Critérios de Avaliação The classes are theoretical and pratical with particular emphasis on research activities, organization and study conducted by the student. The classes are organized by combining two complementary teaching techniques: (i) presentation and discussion classes (they are supported by slides and also for articles and/or chapters of books used to motivate the discussion, as well as other support material available through platform E-contents)
(ii) lessons and guided practice are oriented towards the achievement of two individual work. The first one is the analysis of a scientific paper. The second one is the preparation, and presentation of a scientific paper on a topic related to Strategic Management. The assessment consists of two components: conducting a review of an article and elaboration of a scientific article. Each of these two components are weighted with weights for 20% and 80% respectively.
Bibliografia principal Barney, J. (2002). Gaining and Sustaining Competitive Advantage, International Edition, Second Edition, Prentice Hall.
Barney, J.; Clarck, D. (2007). Resource-Based Theory: Creating and Sustaining Competitive Advantage; Oxford,
University Press.
Dess, G. G., Lumpkin, G. T.; Eisner, A. (2007). Strategic Management: Creating Competitive Advantages, 3rd
Edition, McGraw-Hill, NY.
Faukner, D.; Campbell, A. (2006). Strategy: A Strategy Overview and Competitive Strategy, Oxford, University press.
Hitt, M., Ireland, R., Hoskisson, R. (2005). Strategic Management: Competitiveness and Globalization, 4th Edition,Thompson, UK.
Porter, M. (1980). Competitive Strategy, New York, The Free Press.
Thompson, A.; Strickland, A. J.; Gamble, J. (2007) Crafting & Executing Strategy, 5th Ed., McGraw-Hill, NY.
Wheelen, T.L., Hunger, J.D. (1990) Strategic Management, 3-rd Edition, Reading Addison Wesley Publishing Company, Massachusetts.
Língua Português
Data da última atualização: 2015-11-13
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