Kati Suomi, investigadora de pós-doutoramento em Marketing na Turku School of Economics da University of Turku (Finlândia), profere, no dia 25 de maio, na Faculdade de Ciências Sociais e Humanas (FCSH) da Universidade da Beira Interior, o seminário “Managing brand identity and reputation - a qualitative approach from Finnish hinteriorgher education”.
Promovido no âmbito do 2º. Ciclo/Mestrado em Marketing da UBI, o evento tem lugar às 17h30, no anfiteatro 7.20 da FCSH e é de entrada livre.
Breve CV de Kati Suomi
Kati Suomi is currently working as a postdoctoral research fellow in Marketing at Turku School of Economics at the University of Turku, Pori Unit. In addition to research, Kati supervises Bachelor’s and Master’s theses and has taught on marketing courses at undergraduate and graduate levels at the university.
Kati is a member of the editorial board of Journal of Higher Education Policy and Management (Taylor & Francis) and International Review on Public and Nonprofit Marketing (Springer). She is an ad-hoc reviewer for journals including: Journal of Retailing and Consumer Services (Elsevier), International Journal of Educational Management (Emerald) and Journal of Product and Brand Management (Emerald). Her research interests focus on marketing of higher education, brand management and reputation management.
Recent publications
Suomi, Kati (2015) Managing brand identity and reputation – A case study from Finnish higher education. Doctoral thesis. Turku School of Economics, Series A-3:2015. Turku, Finland.
Luonila, Mervi, Suomi, Kati, Johansson Marjana (2015) Creating a stir: The role of word of mouth in reputation management in the context of festivals. Scandinavian Journal of Hospitality and Tourism. doi: 10.1080/15022250.2015.1113646
Mais informação
Cartaz
Fonte: Faculdade de Ciências Sociais e Humanas.