The International Association on Public and Nonprofit Marketing (AIMPN/IAPNM), in collaboration with the Department of Management and Economics and the Faculty of Social and Human Sciences of UBI, organizes the X International Congress on Teaching Cases related to Public and Nonprofit Marketing under the theme “Positive Marketing”, on December 14th, 2018.
This Congress aims to joint participation of teachers and students providing a forum for debate. As such, the participants should form work teams formed by a teacher-tutor and up to 5 students, who will elaborate and present Case Studies. These cases should have between 5 and 10 pages and they should be written according to the template that will be sent after team registration. The cases should synthesize real activities carried out by companies, public institutions and non-profit organizations.
All information available in http://congressocasosaimpn.ubi.pt/
IMPORTANT DATES
- Cases(s) submission: until November 24, 2018;
- Notification of acceptance/rejection: until November 30, 2018;
- Payment and delivery of final version (if applicable): until December 5, 2018.
Fonte: Faculdade de Ciências Sociais e Humanas
