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  4. Research Methods for Strategic Communication

Research Methods for Strategic Communication

Code 11416
Year 1
Semester S2
ECTS Credits 6
Workload OT(15H)/TP(45H)
Scientific area Communication Sciences
Entry requirements N/A
Mode of delivery Face-to-face
Work placements Not applicable
Learning outcomes The main objective of the curricular unit is to train students for the scientific research process. At the end of the semester, students should be able to:
1. Materialize a research project;
2. Conduct an investigation autonomously.
Syllabus 1. The scientific research process; break with common sense and production of scientific thought.
2. The research project: title, theme and problem, theoretical review, objectives and hypotheses, methodology and design of the research, schedule, references.
3. The materialization of the investigation: methodological procedures for data collection; treatment, analysis and interpretation of data and writing of scientific work.
Main Bibliography Almeida, F., Seixas, A., Gama, P., & Peixoto, P. (2015). A fraude académica no Ensino Superior em Portugal: um estudo sobre a ética dos alunos portugueses. Coimbra: Imprensa da Universidade de Coimbra.
Becker, H. (2015). Truques da escrita: para começar e terminar teses, livros e artigos. Rio de Janeiro: Zahar.
Belcher, W. (2010). Cómo escribir un artículo académico em 12 semanas. México DF: FLACSO.
Biggam, J. (2008). Succeeding with Your Master’s Dissertation. NY: McGraw-Hill.
Greetham, B. (2001). How to write better essays. NY: Palgrave.
Marçal, D. (2014). Pseudociência. Lisboa: Fundação Francisco Manuel dos Santos.
Martin, E. (2018). Ler, escrever e publicar no mundo das ciências sociais. Revista Sociedade e Estado, 33(3), 941-961.
Walliman, N. (2011). Research Methods. The Basic. NY: Routledge.
Language Portuguese. Tutorial support is available in English.
Last updated on: 2020-07-24

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