You need to activate javascript for this site.
Menu Conteúdo Rodapé
  1. Home
  2. Courses
  3. Optometry and Vision Sciences
  4. Business Organization and Management

Business Organization and Management

Code 12528
Year 3
Semester S2
ECTS Credits 6
Workload TP(60H)
Scientific area Management
Entry requirements not applicable
Mode of delivery Face to face.
Work placements Not applicable
Learning outcomes The objectives are to increase knowledge of various subjects of entrepreneurship and business management , and to develop in encourage a series of skills and attitudes that foster entrepreneurship, aimed at creating new businesses / new projects in companies / institutions exist.

Skills to be acquired by the student:

- Know the process of creating new companies, factors and conditions;
- To characterize the figure of the entrepreneur and know the reasons for its appearance;
- Recognize and evaluate business ideas opportunities;
- Identify technologies with market potential and economic value;
- Identify the elements necessary to the process of starting a business;
- Develop and participate in entrepreneurial networks.
Syllabus 1. Entrepreneurship 1.1. Economic development and entrepreneurship 1.2. Entrepreneurial process 1.3. The motivation 1.4. Setting up a business 1.5. Factors of the environment 1.6. Cultural characteristics 1.7 Entrepreneurship in Portugal 2. Business plan 2.1 Importance of the business plan 2.2 Choice of the business idea 2.3 Importance, Objectives and to whom the business plan is intended 2.4 Preparation and structure of a business plan 3. Preparation of the Plan of Business 3.1 Personal information 3.2 Executive Summary 3.3 Presentation of the business 3.4 Framework of the sector 3.5 Products and services 3.6 Production 3.7 Organization and management, human resources 3.8 Marketing strategy 3.9 Value chain analysis and external analysis 4. Investment Decision Rules 4.1- Time value of money and net present value 4.2 - Internal rate of return 4.3 - Incremental cash flows and other investment criteria
Main Bibliography - Ferreira, Manuel, Reis, Nuno, Serra, Fernando (2009), Marketing para empreendedores e Pequenas empresas, 2º Edição, Lidel.
- Katz, Jerome and Green, Richard (2011), Entrepreneurial Small Business, 3ª Edition Mcgraw-Hill.
- Osterwalder, A., e Pigneur, Y. (2010). Business model generation: a handbook for visionaries, game changers, and challengers. Wiley. com.
- Raposo Mário, Smallbone, David, Balaton Karoly na Hortoványi Lilla (2011), Entrepreneurship Growth and Economic Development. Edward Elgar Editor.
- Sarkar, S. (2013). “Empreendedorismo e Inovação”, 3ªEdição. Escolar Editora, Lisboa.
- Silva, M.J.(2013), Guia para Empreendedores de base tecnológica, (eds) Jorge Figueira, José Paulo Rainho, e vários autores do CEBT Ibérico - INESPO, Universidade da Beira Interior, Covilhã, ISBN: 978-989-20-4227-5.
- Thompson, A.; Strickland, A. e Gamble, J. (2008), Administração estratégica, 15ª Edição, McGraw-Hill Portugal.
Teaching Methodologies and Assessment Criteria A) Assessment by frequency:

Elements of assessment Weights
Frequency 60% Penultimate class
Group work: preparation of Business Plan 40%

For the granting of frequency it is required:

• Minimum mark of 6 values (considering all moments of evaluation);
• Attendance of 75%.
• Assiduity control is done in person by signing the attendance sheet in each class;
• Students are exempt from this requirement in special schemes (student-workers).

Final classification frequency = [(0.6 x Frequency) + (0.4 x Working Group)] and attendance equal to or greater than 85%
Language Portuguese. Tutorial support is available in English.
Last updated on: 2016-06-09

The cookies used in this website do not collect personal information that helps to identify you. By continuing you agree to the cookie policy.