Code |
12662
|
Year |
1
|
Semester |
S2
|
ECTS Credits |
5
|
Workload |
T(30H)/TP(15H)
|
Scientific area |
Branding, Marketing e Comunicação
|
Entry requirements |
n/a
|
Mode of delivery |
Face-to-face.
Theoretical/Theoretical and Practical
|
Work placements |
Not applicable.
|
Learning outcomes |
Understand the fashion retailing market context Identify the challenges and opportunities placed to fashion retailing Understand the importance of the efficient management of retailing channels Acquire the main elements operations management Development of analytical and critical ability
The student must have ability to cognitive manipulation of concepts and principles od retailing management in a fashion context; must have ability to use planning and management tools and methodologies of fashion retailing operations; must have ability to challenge the postulates aiming the creation of innovative approaches and the integration of advanced Technologies in fashion retailing management; must have ability to place into practice actions aiming the development of best practices in the context of retailing management.
|
Syllabus |
1. Introduction and contextualization of fashion retailing 2. Planning and management of retailing chains 3. Supply chain management 4. Retailing operations management 5. Fashion retailing internationalization 6. Electronic retailing and commerce
|
Main Bibliography |
1. Principal Bibliography Barry Berman, Joel R .Evans (2007) Retail Management: A Strategic Approach Prentice-Hall. Chetan Bajaj, Nidhi V Srivastava(2005) Retail Management, Oxford University Press. Margaret Bruce, Christopher M. Moore and Grete Birtwistle (2004) International Retail Marketing - A Case Study Approach, Elsevier.
2. Complementary Bibliography John Fernie and Leigh Sparks (2004) Logistics and retail management : insights into current practice and trends from leading experts, Kogan Page. Gibson G Vedamani (2004) Retail Management – Functional Principles and Practice, Jaico Publishing House. James R Ogden, Denise T Ogden (2005) Integrated Retail Management, Biztantra. Joachim Zentes, Dirk Morschett and Hanna Schramm-Klein (2007) Strategic Retail Management - Text and International Cases, Gabler. John Fernie and Leigh Sparks (2009) Logistics and retail management : emerging issues and new challenges in the retail supply chain, Kogan Page.
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Language |
Portuguese. Tutorial support is available in English.
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