| Code |
12664
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| Year |
1
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| Semester |
S2
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| ECTS Credits |
5
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| Workload |
T(15H)/TP(30H)
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| Scientific area |
Branding, Marketing e Comunicação
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Entry requirements |
n/a
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Mode of delivery |
Face-to-face.
Theoretical/Theoretical and Practical
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Work placements |
Not applicable.
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Learning outcomes |
Manage/organize commercial spaces at the level of merchandising, according contemporary trends
Identify the evolution, context and principles of merchandising
Manage/organize commercial spaces using the techniques of merchandising
Identify current trends of spaces and elements of merchandising
The student must be able to perform the complete project of Visual Merchandising that may interact with other professionals and discuss the proposals with consistency and quality; must have the ability and competence to include in the branding and fashion design corporation's project the concepts of visual merchandising; must interpret, from the research and a priori built continuously, market trends, according to the needs of the corporation and its target; must understand the spaces and better able to structure the provision of information products in the exhibition space of brands(showcases).
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Syllabus |
1 Fashion and Visual Merchandising
1.1 Definition of Merchandising;
1.2 Concepts of Visual Merchandising.
1.3 The consumer, the fashions of consumption.
2 Principles of Visual Merchandising
2.1 Fundamentals of design
2.2 Color Theory
2.3 Elements of Visual Merchandising
3 Management and Organization of Commercial
3.1 Formats of retail space (types of stores, stands, showrooms)
3.2 Organization of commercial space (windows, entry, movement, displays and other exhibitors, cash)
3.3 Plan of Visual Merchandising
4. Showcases
4.1 Physical space and structure of the store (exterior and interior)
4.2 Types of Window (balance, scenario, sales, information)
4.3 Calendar of exhibitions
4.4 Techniques for decorating (composition, volume, space)
4.5 Technical Panels (articles of textiles / clothing and decoration)
4.6 Security in the windows
5 Contemporary Trends for visual merchandising
5.1 In terms of retail space
5.2 Elements of visual merchandising
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Main Bibliography |
1. Principal Bibliography
1/ MORGAN, Tony. Visual Merchandising Window and in-store displays for retail. UK: Laurence King, 2008.
2/ From the Editor of VMSD Magazine. Merchandising 6. Ohio, ST Books, 2009
3/ DiNARDO, Anne & HANSON, Alicia. Visual Merchandising 4. Ohio, ST Books, 2005.
2. Complementary Bibliography
4/ BRUCE, Margaret e HINES, Tony. Fashion Marketing Contemporary Issues. UK, Butterworth-Heinemann, 2007.
5/ DOWDY, Clare. ONE-OFF Independent Retail Design. UK: Laurence King, 2008
6/ From the Editor of VMSD Magazine. Stores & Retail Spaces 9. . Ohio, ST Books, 2008.
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Language |
Portuguese. Tutorial support is available in English.
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