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Branding and Fashion Design
Dissertation/Project/Training in Branding and Fashion Design

Dissertation/Project/Training in Branding and Fashion Design

Code	12670
Year	2
Semester	A1
ECTS Credits	48
Workload	OT(60H)
Scientific area	Design de Moda/Branding, Marketing e Comunicação
Entry requirements	n/a
Mode of delivery	Tutorial orientation
Work placements	The student, as an alternative to Dissertation and Project Work, can choose to carry out an Internship with the preparation of the respective Report.
Learning outcomes	To know defining objectives and work methodologies Generation of knowledge by means of scientific research and data analysis Application of scientific and practical multidisciplinary knowledge in real projects To understand the principles of experiment/inquiry planning The student must know how to define objectives, work methodologies and project leading and orientation; must have ability to carry out scientific research, as well as the analysis and treatment of data, in ordeer to create knowledge; must have ability to apply multidisciplinary knowledge in innovative projects; must know how to plan experiments and/or inquiries and apply statistical applications for data treatment.
Syllabus	Elaboration of an original research work, having branding and design scientific and practical Foundation in objective and methodology definition, as well as in result interpretation and drawing of conclusions. Alternatively, writing a Work Project or development of an Internship with the writing of the respective Report. Definition of subject to study. Elaboration of research work proposal. Methodology and research planning. Research, analysis and treatment of bibliography about the subject. Designing and carry out of experimental component. Elaboration and application of inquiries. Statistical treatment of results. Analysis and discussion of results. Project and production of prototypes. Conclusions and future perspectives.
Main Bibliography	1. Principal bibliography MAROCO, João, Bispo, Regina (2003), Estatística aplicada às Ciências Sociais, Editores CLIMEPSI, Lisboa. DAVID A. AAKER, (2004), Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage and Clarity, Simon & Schuster Ltd. Judy Zaccagnini Flynn, Irene M. Foster, (2009), Research Methods for the Fashion Industry, Berg Publishers, UK. 2. Complementary bibliography PESTANA, M. H. E GAGEIRO, J. N. (1998), Análise de Dados para as Ciências Sociais: A Complementaridade do SPSS, Edições Silabo, Lisboa. MONTGOMERY, D. C. (1991). Design and Analysis of Experiments. 3rd Edition. Wiley, New York. DAVID A. AAKER, (2002), Building Strong Brands, Simon & Schuster Ltd, ISBN: 0-7432-3213-5. Linda Welters, Abby Lillethun, (2007), The Fashion Reader, Berg Publishers, UK. Jennifer Craik, (2009), Fashion, The Key Concepts, Berg Publishers, UK. Jay Diamond, Ellen Diamond, (2008), The World of Fashion, Berg Publishers, UK.
Language	Portuguese. Tutorial support is available in English.