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Learning outcomes |
Contextualize the role that the functions of Data Management, Information Management and Knowledge Management should assume in the management of companies, emphasizing the importance of working together between Marketing and all other functions of the company,
To familiarize the student with the terminology inherent to the discipline of Information Management,
To sensitize the student to the role played by Information and Knowledge in the highly competitive and turbulent environment of today,
Explain the applicability and usefulness of concepts and techniques related to information and knowledge
Emphasize the importance of practices in this area be conducted ethically and socially responsible,
To develop in students the capacity to work in groups and to take advantage of the resulting synergies,
Guide students in the presentation of objective reports and with the appropriate structure
To stimulate in students the taste for research and consultation of specialized bibliography.
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Main Bibliography |
Dalkir, Kimiz (2017); “Knowledge Management in Theory and Practice”, 3º edição, The MIT Press
Bocij, Paul; Greasley, Andrew e Hickie, Simon (2015); “Business Information Systems”, 5ª edição, Financial Times Management, London
Davenport, Thomas H. e Prusak, Laurence (1998) Working Knowledge – How organizations manage what they know, Harvard Business School Press, Boston
Hislop, Donald (2009); “Knowledge Management in Organizations”, 2ª edição, Oxford University Press
Kroenke, David (2009); Using MIS, 2 ed., Pearson Education
Nonaka, Ikujiro e Takeuchi, Hirotaka (1995) The Knowledge-creating company: How Japanese companies create the dynamics of innovation, Oxford University Press, Oxford
OZ, Effy (2009) - "Management Information Systems", Thomson Learning, 9th Edition, ISBN 0-7600-1091-9
Talvinen, Jari M. (1995) Information systems in Marketing - Identifying opportunities for new applications, European Journal of Marketing, Vol. 29 No. 1, pp. 8-26.
Wierenga, Berend; Bruggen, Gerrit (2000) - Marketing Management Support Systems, Principles, Tools and Implementation. International Series in Quantitative marketing. Kruwer Academic Publishers.
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