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Psychology Applied to Design

Code 12724
Year 2
Semester S1
ECTS Credits 5
Workload OT(15H)/TP(45H)
Scientific area Social and Human Sciences
Entry requirements N/A
Mode of delivery Presential
Work placements Not applicable.
Learning outcomes The general objective of UC is to promote an integrated understanding of Psychology of Perception, describing central phenomena to perception and providing a set of rules that designers
can apply. Thus, at the end of UC students should be able to: Discuss limitations in access to reality and demonstrate how this can be integrated into design projects; Describe the reading process of humans and apply language rules to their projects; Identify memory as a central aspect in perception and how to take advantage of its properties for design; Explain how cultural aspects interfere with information processing. Discuss the possibility of human error, evaluate this error and prevent it.
Syllabus Aspects of psychology and human perception that the designer must take into account, such as:
- From vision to representation of reality: Shapes, Patterns and Colors;
- Memory and representation of the world: aspects to be taken into account in the design;
- Information processing: perception, interaction and culture;
- User attention: impact on design;
- Problems and dilemmas
Main Bibliography Weinschenk(2011). 100 Things every designer needs to know about people. Berkeley: New Riders
Bruce, V., Green P.R. & Georgeson, M. (1996). Visual Perception: Physiology, Psychology and Ecology.
(3rd ed.) Hove: Psychology Press
Eysenck, M.W. (2001). Principles of Cognitive Psychology. (2nd ed.) Hove: Psychology Press
Goldstein, E.B. (2002). Sensation and Perception. (6th ed.) Wadsworth-Thompson
Gregory, R.L.(1994). Eye and Brain. London: Oxford University Press.
Kalat, J.W.(2004). Biological psychology. Belmont: Wadsworth/Thomson
Milner A.D. & Goodale M.A. (1995). The Visual Brain in Action. Oxford: Ox. Uni. Press
Pashler, H.E. (1999). The Psychology of attention. Boston: MIT Press
Purves D. & Lotto R.B. (2004). Why we see what we do. Sinauer Associates
Roberts, D. (2002). Signals and Perception - The Fundamentals of Human Sensation. Palgrave Macmillan
Teaching Methodologies and Assessment Criteria The teaching process is organized in theoretical contact sessions, adopting demonstrative, expository and interrogative methodologies supported by dynamic audiovisual resources that aim at a comprehensive learning of facts, concepts, theoretical models, through the encouragement of a participative, analytical and critical attitude of students.
The development of activities of a theoretical and practical nature will also be stimulated, adopting active methodologies focused on student learning, which stimulate the development of autonomous and group work skills in the classroom, applying bibliography in the collective development of works practical, presented, analyzed and discussed in the sessions.
Language Portuguese. Tutorial support is available in English.
Last updated on: 2021-10-21

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