| Code |
12731
|
| Year |
3
|
| Semester |
S1
|
| ECTS Credits |
5
|
| Workload |
OT(15H)/TP(45H)
|
| Scientific area |
Design Industrial
|
|
Entry requirements |
Not appliable.
|
|
Mode of delivery |
theoretical and practical
|
|
Learning outcomes |
The program is based on a theoretical and practical study of the transformation of the main linked materials such as paper, wood, glass, metal and polymers packaging.
At the end of this course, the student should be able to: Know the main functions of a package: Store, protect, transport and preserve / Know the commercial dimensions of a package: Promote, sell, retain and value the packaged products / Know a plasticity and as conservation properties of materials used in packaging, as well as their social and cognitive effects / Mastering a Packaging Design methodology, using rational use criteria and technical practices, from the market, from customers and consumers / target market / Knowing the procedures for presenting the product to the customer or the potential user / Creating a real packaging project.
|
|
Syllabus |
UC Packaging Design will be divided into 3 blocks, as follows: Block I - Introduction to Packaging Design (expository theory): 1.1. What is a packaging; 1.2. Brief history of packaging: From necessity to advertising; 1.3. Functions of a Package 1.4. Each material is a packaging (TP); 1.5. The heart of the packaging: Study of consumer behavior; 1.6. Methodologies for packaging development. Block II - Packaging design and development (TP): 2.1. Each material is a package (Project I); 2.2. Packing even the bad looks good ((Project II); 2.3. Seminar building paper packaging (P); 2.4. Branding and Graphic design for packaging (Project III). Block III - Real Packaging Project (P): 3.1 Briefing of the project with the teacher; 3.2 Briefing of the project with the client; 3.3 Guidelines; 3.4 Design of a real package for a real customer, with real needs (Presentation to the customer, delivery of the package model, panel and descriptive memory).
|
|
Main Bibliography |
Main Biblography:
Negrão, C.; Camargo, E. "Design de embalagem: do marketing à produção". São Paulo: Novatec Editora, 2008.
Calver, Giles. O que é design de embalagem? Porto Alegre: Bookman, 2009.
Herriot, Luke (2010). Templates para Design Grafico. Porto Alegre: Bookman, 2010
Klimchuck, M.; Krasovec, S. “Packaging Design – Successful Product Branding from Concept to Shelf”, John Wiley and Sons, Inc., 2006.
Soroka, W. “Fundamentals of Packaging Tecnology”, Wybenga, G.; Roth, L. "The Packaging Designer Book of Patterns “, John Wiley & Sons, 3rd Edition, 2006.
Text Book: Advanced Packaging. Structural Packaging Design Series". EPIN PRESS DESIGN BOOK 2010.
|
|
Language |
Portuguese. Tutorial support is available in English.
|