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Package Design

Code 12731
Year 3
Semester S1
ECTS Credits 5
Workload OT(15H)/TP(45H)
Scientific area Design Industrial
Entry requirements Not appliable.
Mode of delivery theoretical and practical
Learning outcomes The program is based on a theoretical and practical study of the transformation of the main linked materials such as paper, wood, glass, metal and polymers packaging.
At the end of this course, the student should be able to: Know the main functions of a package: Store, protect, transport and preserve / Know the commercial dimensions of a package: Promote, sell, retain and value the packaged products / Know a plasticity and as conservation properties of materials used in packaging, as well as their social and cognitive effects / Mastering a Packaging Design methodology, using rational use criteria and technical practices, from the market, from customers and consumers / target market / Knowing the procedures for presenting the product to the customer or the potential user / Creating a real packaging project.
Syllabus UC Packaging Design will be divided into 3 blocks, as follows: Block I - Introduction to Packaging Design (expository theory): 1.1. What is a packaging; 1.2. Brief history of packaging: From necessity to advertising; 1.3. Functions of a Package 1.4. Each material is a packaging (TP); 1.5. The heart of the packaging: Study of consumer behavior; 1.6. Methodologies for packaging development. Block II - Packaging design and development (TP): 2.1. Each material is a package (Project I); 2.2. Packing even the bad looks good ((Project II); 2.3. Seminar building paper packaging (P); 2.4. Branding and Graphic design for packaging (Project III). Block III - Real Packaging Project (P): 3.1 Briefing of the project with the teacher; 3.2 Briefing of the project with the client; 3.3 Guidelines; 3.4 Design of a real package for a real customer, with real needs (Presentation to the customer, delivery of the package model, panel and descriptive memory).
Main Bibliography Main Biblography:
Negrão, C.; Camargo, E. "Design de embalagem: do marketing à produção". São Paulo: Novatec Editora, 2008.
Calver, Giles. O que é design de embalagem? Porto Alegre: Bookman, 2009.
Herriot, Luke (2010). Templates para Design Grafico. Porto Alegre: Bookman, 2010
Klimchuck, M.; Krasovec, S. “Packaging Design – Successful Product Branding from Concept to Shelf”, John Wiley and Sons, Inc., 2006.
Soroka, W. “Fundamentals of Packaging Tecnology”, Wybenga, G.; Roth, L. "The Packaging Designer Book of Patterns “, John Wiley & Sons, 3rd Edition, 2006.

Text Book: Advanced Packaging. Structural Packaging Design Series". EPIN PRESS DESIGN BOOK 2010.
Teaching Methodologies and Assessment Criteria ASSESSMENT
Delivery in PDF (photographed models) A4 landscape, Pecha-Kucha model, 20 slides*20 seconds + Mockups
File with name: Student Name-P1 or 2-NumberEntrega.*** (ex. JorgeNeves-P1-Intermedia.PDF)
Opening-cover slide: P*, title, student, date, subject and teachers.
Mandatory at the beginning of the defined lesson, 30 minutes tolerance. 50% penalty for delay. Do not accept from the end of the delivery class.
General criteria
Quality, balance, adequacy, coherence and consistency, affordance and honesty, usability, durability, teamwork and industry. Evaluation
Each phase has a delivery, and the note corresponds to the total installment in the respective phase of the work and not only to the material delivered.
Unaccompanied work is not accepted in the classes before each delivery.
All deliveries are obligatory on the defined date. The failure of any delivery is eliminatory.
Discipline without examination or possibility of improvement.
Language Portuguese. Tutorial support is available in English.
Last updated on: 2021-10-21

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