Business Strategy

Code	12937
Year	3
Semester	S2
ECTS Credits	6
Workload	TP(60H)
Scientific area	Economics and Management
Entry requirements	Not applicable.
Learning outcomes	The Strategy and Competitiveness curricular unit has as main objective: To transmit a set of concepts, tools and analysis techniques, which allow students to understand and extend its range of scientific knowledge in this area. It is intended that students during the learning process, acquire the following competences: To know the key strategic business analysis tools, analyse a firm and/or sector from a strategic point of view, and develop skills in the analysis case studies and basic research.
Syllabus	I - Domain and Specificity of Business Strategy II - Strategic Planning III - Strategic Analysis IV - Competitive Strategies in Generic Industry V - Internationalization Strategies VI - New Strategic Implications
Main Bibliography	ANSOFF, I. (1965), Estratégia Empresarial, Ed. McGraw-Hill, S. Paulo; CARDOSO, L. (1995), Gestão Estratégica das Organizações; Verbo, Lisboa; DESS, G., LUMPKIN, G.T. & EISENER, A. (2007), Strategic Management, Creating competitive advantages, McGrawHill, Irwin. DÉTRIE, J-P et al. (1993), Strategor - Estratégia, Estrutura, Decisão, Identidade, Política Global de Empresa, Lisboa, D. Quixote; FREIRE, A (1997), Estratégia: Sucesso em Portugal, Edições Verbo. GODET, M. (1993), Manual de Prospetiva Estratégica; Dom Quixote, Lisboa. GOODSTEIN, L. (1992), Applied Strategic Planning: A Comprehensive Guide, San Diego; Pfeiffer. HELFAT, C. E, FINKELSTAIN, S., MITCHELL, W., PETERAF, M., SINGH, H., TEECE, D. WINTER, S. (2007), Dynamic Capabilities: Understanding Strategic Change in Organizations, Blackwell Publishing, UK. HITT, M., IRELAND, R. & HOSKISSON, R. (2005), Strategic Management: Competitiveness and Globalization, 4th Edition, Thompson, UK.
Language	Portuguese. Tutorial support is available in English.