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Main Bibliography |
Bakir, V.; Herring, E.; Miller, D. & Robinson, P. (2019). Organized Persuasive Communication: A new conceptual framework for research on public relations, propaganda and promotional culture. Critical Sociology, 45 (3), 311-328.
Camarero Izquierdo, C. & Garrido Sammaniego M. J. .(2004). Marketing del património cultural. Madrid: Ediciones Pirâmide;
Gonçalves, G. (2010). Introdução à teoria das relações públicas. Porto Editora, Porto.
Neto, M. (2002). Marketing cultural: das práticas à cultura. Rio de Janeiro: Editora Ciência Moderna;
Reis, C. (2003). Marketing cultural e financiamento da cultura.São Paulo: Pioneira Thompson.
Tench, R. e Yeoman, L. (2009). Exploring Public Relations, Harlow: Prentice Hall.
Tombleson, B. & Wolf, K. (2017). Rethinking the circuit of culture: How participatory culture has transformed cross-cultural communication. Public Relations Review, 43, (14-25).
Ziakas, V. (2014). Event Portfolio Planning and Management: A holistic approach. New York: Routledge
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