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Programming and Organization of Cultural Events

Programming and Organization of Cultural Events

Code	14273
Year	3
Semester	S2
ECTS Credits	6
Workload	OT(15H)/TP(45H)
Scientific area	Cultura
Entry requirements	N.A.
Mode of delivery	Face to face.
Work placements	n.a.
Learning outcomes	- Understand the role of the cultural manager in the contemporary artistic scenario; - Develop a critical sense of the current formats of cultural management; - Distinguish and understand the typology of cultural events; - Recognize the different audiences involved in the management and cultural programming processes; - Know the main phases of the event planning process; - Analyze and propose forms of communication in different cultural programs; - Communicate problems and solutions, ideas and projects resulting from the activities of analysis, synthesis and reflection, carried out individually and in groups; - Participate in the different phases of programming and organizing a cultural event.
Syllabus	1. Introduction to the concept of cultural management 2. Typologies and planning stages in cultural programming 3. Cultural agents: the role of creators, programmers, audiences and critics 4. Culture, democracy and human rights 5. Volunteering and social responsibility 6. Communication and strategic dissemination of cultural events
Main Bibliography	BOVONE, Laura (1997). Os novos intermediários culturais: considerações sobre a cultura pós-moderna. In Carlos Fortuna (org.). Cidade, Cultura e Globalização. Oeiras, Celta. MADEIRA, Cláudia (2002). Novos Notáveis - Os programadores culturais. Oeiras, Celta. RIBEIRO, António Pinto (2000). Programar em nome de quê? Ainda do Humano?!. in Ser feliz é imoral?. Lisboa, Cotovia. DONNAT, Olivier e Paul TOLILA (dir.) (2003). Le(s) Public(s) de la Culture. Paris, Presses de Sciences Politiques. KOTLER; Neil; KOTLER, Philip (1998). Museum Strategy and Marketing Design Missions, Building Audiences, Generating Revenue and Resources. São Francisco, John Wiley & Sons ALLEN, J., William, O. e MCDONNELL, I. (2003). Organização e Gestão de Eventos. Editora Campus. PEDRO, Filipe; Caetano, Joaquim; Chistiani, Klaus; Rasquilha, Luís (2005). Gestão de Eventos. Quimera, Lisboa.
Teaching Methodologies and Assessment Criteria	Continuous: - Participation in classes: 10% - Interview with a cultural agent recorded on video: 30% - Participation in the organization of a cultural event: 30% - Report of classes with cultural agents + participation in the event (about 10 pages): 30%
Language	Portuguese. Tutorial support is available in English.