| Code |
14390
|
| Year |
3
|
| Semester |
S2
|
| ECTS Credits |
6
|
| Workload |
TP(60H)
|
| Scientific area |
Juridical Sciences
|
|
Entry requirements |
None.
|
|
Learning outcomes |
Acquisition of knowledge about legal regimes applicable to commercial activity in its interaction with consumers. Students must know the legislation applicable to advertising, consumers law, the regime applicable to sales, protection of personal data.
At the end of the curricular unit, the student should be able to identify, interpret and apply the legal regime in force in relation to advertising communication, legal advertising business, consumer contracts, the legal regime for sales, data protection, always taking into account consumer rights, and the regime for contracts concluded via the Internet.
It is intended that the student is able to solve practical cases with the correct application of the legislation in force, as well as to identify situations of violation of the applicable legal regimes and respective legal consequences.
|
|
Syllabus |
1. INTRODUCTION OF THE LAW
2. ADVERTISING LAW. Main principles of advertising law. Misleading publicity. Surreptitious advertising. Restrictions on advertising messages. Advertising contracts. Guardianship and responsibility in the field of advertising.
3. THE PROTECTION OF COPYRIGHT IN ADVERTISING
4. CONSUMER LAW. Ilegal commercial practices. A contractual advertising and labeling. Unfair Contract Terms. Contracts made both on and away from business premises, and contracts made at a distance. Aspects of the sale of consumer goods. Pricing rules. Producer responsibility. Consumer guarantees.
5. WEB-MARKETING AND E-COMMERCE. Internet service provider. Direct marketing rules. SPAM. Consumer guarantees of online transactions.
6. PROTECTION OF PERSONAL DATA
|
|
Main Bibliography |
AMORIM, Ana Clara Azevedo de Amorim, Manual de Direito da Publicidade, Petrony Editora, 2018;
CHAVES, Rui Moreira, Regime Jurídico da Publicidade, Almedina 2005;
CORREIA, Luís Brito, Direito da comunicação social vol. II - Direito de autor e da publicidade, Almedina 2005;
CARVALHO, Jorge Morais, Manual de Direito do Consumo, Almedina 2014;
ALMEIDA, Carlos Ferreira de, Direito do Consumo, Almedina, 2005;
OLIVEIRA, Elsa Dias, A protecção dos Consumidores nos contratos de celebrados através da Internet, Almedina, 2002.
VASCONCELOS, Pedro Pais, Teoria Geral do Direito Civil, Almedina, 2012.
|
|
Teaching Methodologies and Assessment Criteria |
The theoretical-practical methodology is adequate to achieve the learning objectives.
Legal concepts are presented through theoretical exposition. At the end of each chapter, students will solve practical cases using applicable legislation.
|
|
Language |
Portuguese. Tutorial support is available in English.
|