Code |
14394
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Year |
2
|
Semester |
S1
|
ECTS Credits |
6
|
Workload |
TP(60H)
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Scientific area |
Marketing
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Entry requirements |
n.a.
|
Learning outcomes |
In this subject the students will learn how to do Marketing Research. To do that they must to define a Marketing Research Problem; to know the several alternatives of Research designs, and to select the most appropriate to each situation; to master measurement in Marketing; to collect data while assuring the study validity.
|
Syllabus |
1. Introduction 2. Definition of a Research Problem 3. Study design 4. Measurement 5. Collecting information
|
Main Bibliography |
Malhotra, Naresh K. (2011), Pesquisa de Marketing (6ª Edição), Bookman, ISBN: 978857780975 Malhotra, Naresh K. (2019), Marketing Research - An Applied Approach (7th Ed.) , Pearson Education Limited, ISBN: 978-01347348
|
Teaching Methodologies and Assessment Criteria |
Continuous assessment A. Frequency 1 10,0% B. Frequency 2 10,0% 2021/11/08 C. Frequency 3 10,0% 2021/11/29 D. Final Frequency 20,0% 2021/12/16 E. Market Study Proposal 32.5% 2021/12/30 F. Pecha Kucha 07.5% 2022/01/13 G. Quest Re-Quest Game 05,0% 2022/01/13 H. Data collection 02,5% 2022/01/13 I. Attendance above 95% 02.5% I. Examination Exemption
Examination waiver Minimum attendance: 90% (except for student workers) Minimum mark on tests: average 9.5 Minimum mark Proposal: 10 points Perform all elements of assessment.
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Language |
Portuguese. Tutorial support is available in English.
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