| Code |
14396
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| Year |
3
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| Semester |
S2
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| ECTS Credits |
6
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| Workload |
E(90H)/OT(15H)
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| Scientific area |
Marketing
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Entry requirements |
Be enrolled in the 3rd year of the 1st Marketing Cycle;
Have at least 120 ECTS completed in the study cycle at the time of candidature;
Enroll for the first time in the Marketing Internship;
Not attending any mobility program (eg Erasmus, Santander) in the academic semester in which the Internship is taking place;
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Learning outcomes |
a) To allow students direct contact with professional activity in the context of the degree providing the opportunity to obtain training in areas, such as activity planning, inclusion in work teams, autonomous performance of planned tasks, exposure and critical analysis of the results obtained and facilitating the future inclusion in the job market;
b) To allow the student to perform professional activity, placing him/her in situations of everyday business where he/she can develop transversal skills by interconnecting content from the various disciplines of the Marketing course and developing relationship skills in a business context.
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Syllabus |
The internship may have two orientations:
1) Development of activities related to the Marketing of the host entity's daily life, previously agreed and defined in an internship plan.
2) Involvement of the student in a specific activity of interest to the company, as long as agreed between the advisor, the tutor and the student.
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Main Bibliography |
Diverse and adapted to each specific situation.
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Teaching Methodologies and Assessment Criteria |
The methodology to be used will favor the active participation of the student, who will support the following methodological processes:
1) Demonstrative method in which the procedures and techniques will be presented and demonstrated so that the student can carry out the proposed activities effectively and efficiently;
2) Active method by encouraging the student's inclusion in company’s daily activities where he is the active agent and aware of his training.
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Language |
Portuguese. Tutorial support is available in English.
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