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Advanced Communication Themes I

Code 9933
Year 1
Semester S1
ECTS Credits 15
Workload OT(15H)/S(45H)
Scientific area Communication Sciences
Entry requirements None
Mode of delivery Face-to-face.
Work placements Not applicable.
Learning outcomes The main objective of this curricular unit is to promote the articulation between the doctoral research projects and the research topics and projects of the research unit Labcom.IFP, thus boosting both the postgraduate training and the research activities in the area of communication sciences.
By the end of this curricular unit, students should be able to:
1 – Identify advanced research in the following areas:
– Communication and arts;
– Communication and science;
– Communication and journalism;
– Communication and politics;
– Communication and advertising;
– Communication and public relations;
2 – Discuss that advanced research both in a verbal and written way, namely through communications, articles and book chapters;
3 - Problematize the relationship between the various areas of research in communication sciences.
Syllabus 1. Recent advanced research in the following areas:
– Communication and arts;
– Communication and science;
– Communication and journalism;
– Communication and politics;
– Communication and advertising;
– Communication and public relations
2. Relationship between the various research areas.

NOTE. The teachers of the curricular unit and/or the modules will make the specification of each of the topics within the aforementioned areas.
Main Bibliography 1 – Communication and arts
Didi-Huberman, G. (2007). L’Image ouverte: motifs de l'incarnation dans les arts visuels. Paris: Gallimard.
Ferry, L. (2012). Homo aestheticus: a invenção do gosto na era democrática. Lisboa: Edições 70.
Mast, G., Cohen, M, & Braudy, L. (Eds.) (1992). Film theory and criticism: Introductory readings. New York: Oxford University Press.

2 – Communication and science
Gross, A. G., Harmon, J. E., & Reidy, M. S. (2002). Communicating science: The scientific article from the 17th century to the present. Oxford, New York: Oxford University Press.
Laszlo. P. (2006). Communicating science: A practical guide. Berlin, Heidelberg: Springer-Verlag.
Russell, N. J. (2010). Communicating science: Professional, popular, literary. Cambridge: Cambridge University Press

3 – Communication and journalism
Siaperas, E., & Veglis, A. (Eds.) (2012). The global handbook of online journalism. New York: Wiley-Blackwell.
Wahl-Jorgensen, K., & Hanitzsch, T. (Eds.) (2009). Handbook of journalism studies. New York: Routledge.

4 – Communication and politics
Giansante, G. (2015). Online political communication: How to use the web to build consensus and boost participation. Heidelberg, New York: Springer.
Rother, R. (2002). Leni Riefenstahl: The seduction of genius (Propaganda Studies in Modern Political Communication). London: Continuum.

5 - Communication, adverstising and Public Relations
Floch, J.-M. (1995). Identités visuelles. Paris: Puf.
Sanchez Corral, L. (1997). Semiótica de la publicidad. Madrid: Sintesis.
Twicthel, J. B. (1997). Adcult USA: The triumph of advertising in American culture. New York, Columbia University Press.
Stromback, J. & Kiousis, S. (Eds) (2011) Political public relations: Principles and applications. New York: Routledge.

NOTE. A more specific literature about each of the areas will be provided by the teachers of the curricular unit and/or the modules.
Teaching Methodologies and Assessment Criteria The teaching-learning activity materializes in the participation of PhD students in the conferences to be given by teachers and / or researchers from the various areas and groups of LabCom. It is also planned to organize periodic conferences by national and foreign specialists, and to participate in the congresses and events of LabCom. These activities, which comprise the practice and an active intervention and learning by the students, promote the articulation between the doctoral projects and the lines and research projects of LabCom, the ability to identify advanced investigations in traditional domains of communication sciences, and the ability to discuss and problematize these investigations and the way they relate.
Language Portuguese. Tutorial support is available in English.
Last updated on: 2021-10-26

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