Marketing and Strategy — 3rd Cycle Degree

Study Plan: Marketing and Strategy

Year	Semester	Code	Curricular unit	Scientific area	ECTS credits
1	S1	9821	Research Methodology in Marketing and Strategy	MKE	8
1	S1	9822	Consumer Behaviour	MKE	6
1	S1	9826	Option 1	MKE	8
1	S1	9827	Option 2	MKE	4
1	S1	11575	Strategic Management	MKE	4
1	S2	9828	Data Analysis	MKE	8
1	S2	9829	Thesis Project	MKE	8
1	S2	9830	Innovation and Entrepreneurship	MKE	6
1	S2	9831	Business and Marketing Ethics	MKE	4
1	S2	9832	Option 3	ACO	4
2	A1	9833	Thesis	MKE	60
3	A1	9835	Thesis	MKE	60

	Year	Semester	Code	Curricular unit	Scientific area	ECTS credits
Option 1
	1	S1	9824	Advanced Studies in Marketing	MKE	8
	1	S1	9825	Advanced Studies in Strategy	MKE	8
Option 2
	1	S1	9840	Services Marketing	MKE	4
	1	S1	12216	Tourism Marketing	MKE	4
Option 3
	1	S2	9837	Internationalization and Global Marketing	MKE	4
	1	S2	9838	Public, Non-Profit and Social Marketing	MKE	4