Bibliografia principal |
Andreasen, A. R. (1995), Marketing Social Change: Changing Behavior to Promote Health, Social Development and the Environment, Jossey-Bass Publications, San Francisco. Chapman, D.; Cowdell, T. (1998), New Public Sector Marketing, Financial Times Management/ Pitman Publishing, London. Coffman, Larry L. (1986), Public Sector Marketing – A Guide for Practioners, John Wiley & Sons. Drucker, Peter F. (1990), Managing the Non-Profit Organization, Butterworth Heinemann, Oxford. Kopnina, H., Shoreman-Ouimet, E. (2015) Sustainability. Key Issues. Routledge Kotler, P., Lee, N. (2005), Corporate Social Responsibility John Wiley & Sons Inc. Kotler, P. ; Andreasen, A. (2003), Strategic Marketing for Non-Profit Organisations, 6th Edition, Prentice Hall Inc., Englewood Cliffs, New Jersey. Kotler, P.; Roberto, E. L. (1989), Social Marketing Strategies for Changing Public Behaviour, Free Press, New York. Lovelock, C. H.; Weinberg, C. B. (1984), Marketing for Public and Nonprofit Managers, John Wiley & Sons, New York. Madhavan, G., Oakley, B., Green, D., Koon, D., Low, P. (Eds.) (2013), Practicing Sustainability Springer. Sargeant, A. (2005), Marketing Management for Nonprofit Organizations, 2nd Ed., Oxford University Press, Oxford. Young, S. T., Dhanda, K.K. (2013). Sustainability – Essentials for Business. Sage Publications, Inc. California, USA.
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