Bibliografia principal |
Kumar, V., & Reinartz, W. (2012) Concept, Strategy, and Tools. Springer-Verlag Berlin Heidelberg Kumar, V., & Petersen, J. A. (2012). Statistical methods in customer relationship management. New York,NY: Wiley. Rai, A. K. (2012). Customer relationship management: Concepts and cases. PHI Learning Pvt. Ltd.
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