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Bibliografia principal |
Barker, M., Barker, D. I., Bormann, N. F., Neher, K. E. (2012). Social Media Marketing: A Strategic Approach 1st Edition. South-Western College. ISBN 978-0538480871.
Coombs, W. T. (2016). Strategic communication, social media and democracy: the challenge of the digital naturals. Routledge, London. ISBN 978-1138841161.
Fuchs, Christian (2014). Social media a critical introduction. Sage. ISBN 978-1446257302.
Macarthy, A. (2013). 500 Social Media Marketing Tips. CreateSpace Independent Publishing Platform. ISBN 978-1482014099.
Paarlberg, W. T. (2011). Measure what matters: online tools for understanding customers, social media, engagement, and key relationships. John Wiley & Sons. ISBN: 978-0470920107.
Tuten, T. L., Solomon, M. R. (2014). Social Media Marketing, 2nd Ed., SAGE Publications Ltd. ISBN 978-1473913011
VanRysdam, P. (2010). Marketing in a Web 2.0 world: using social media, webinars, blogs, and more to boost your small business on a budget. Ocala: Atlantic Pub. Group.
Williams, J. (2016). Social Media: Marketing Strategies for Rapid Growth Using: Facebook, Twitter, Instagram, LinkedIn, Pinterest and YouTube Paperback. CreateSpace Independent Publishing Platform ISBN 978-1530429769.
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