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Programming and Organization of Cultural Events

Code 10981
Year 3
Semester S2
ECTS Credits 6
Workload OT(15H)/TP(45H)
Scientific area Cultura
Entry requirements N.A.
Mode of delivery Face to face.
Work placements n.a.
Learning outcomes Understand the role of the cultural programmer in contemporary art scene and know how to develop a cultural programming project and institutional partnerships.
Develop a critical sense in relation to the contents and formats of cultural programs; Recognize the different public actors in cultural programming; Define different types of cultural events; Know the main stages of the event planning; Analyze and propose ways of communicating cultural events; Analyze and synthesize scientific references; Prepare assignments which result from a proper organization and planning group work; Communicate ideas, problems and solutions, resulting from the activities of analysis, synthesis and reflection carried out in individual and group work.
Syllabus 1. Introduction to the concept of cultural programming
2. Three vertices of cultural programming: creators, audiences and critics
3. Typologies of cultural programming
4. Culture and social responsibility
5. The publics of culture: segmentation and profiling
6. Communication, positioning and branding of cultural events
7. Phases of event planning: design, pre-event, event and post-event
8. Cultural programming project
Main Bibliography BOVONE, Laura (1997). Os novos intermediários culturais: considerações sobre a cultura pós-moderna. In Carlos Fortuna (org.). Cidade, Cultura e Globalização. Oeiras, Celta.
MADEIRA, Cláudia (2002). Novos Notáveis - Os programadores culturais. Oeiras, Celta.
RIBEIRO, António Pinto (2000). Programar em nome de quê? Ainda do Humano?!. in Ser feliz é imoral?. Lisboa, Cotovia.
DONNAT, Olivier e Paul TOLILA (dir.) (2003). Le(s) Public(s) de la Culture. Paris, Presses de Sciences Politiques.
KOTLER; Neil; KOTLER, Philip (1998). Museum Strategy and Marketing Design Missions, Building Audiences, Generating Revenue and Resources. São Francisco, John Wiley & Sons
ALLEN, J., William, O. e MCDONNELL, I. (2003). Organização e Gestão de Eventos. Editora Campus.
PEDRO, Filipe; Caetano, Joaquim; Chistiani, Klaus; Rasquilha, Luís (2005). Gestão de Eventos. Quimera, Lisboa.
Language Portuguese. Tutorial support is available in English.
Last updated on: 2020-06-17

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