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Entrepreneurship

Code 11873
Year 3
Semester S2
ECTS Credits 6
Workload TP(60H)
Scientific area Management
Entry requirements NA
Mode of delivery -Presence
Work placements -Nor aplicable
Learning outcomes Transmit knowledge about entrepreneurship and business creation process, to develop informing a series of
skills and attitudes that foster entrepreneurship, targeting the creation of new businesses, as well as generating new business and projects in companies/institutions exist. Impart knowledge about the business plan,
developed in forming a series of skills and attitudes that encourage critical reflection on the business model. The aim is tof oster the creation of the Business Plan. Students will evaluate a business concept and write a sound business model.
Syllabus PART I - Entrepreneurial Activity.
1 - Introduction - The entrepreneurial activity.
2 - Entrepreneurial Intentions.
3 - Entrepreneurial Strategy: identify opportunities.

PART II - From idea to opportunity.
4 - Creativity and business idea.
5 - Identify and analyze opportunities.
6 - Competitive strategies.
7 - Legal Aspects and protection of the idea.

PART III - The opportunity to the business plan.
8 - Business Model.
9 - Business Plan.
10 - Marketing Plan.
11 - Organizational and Financial Plan.
12 - From the business plan to finance the start-up.
Main Bibliography ----Hisrich, Robert; Peters, Michael and Shepherd Dean: Entrepreneurship 8ª Edição Mcgraw-hill 2010
- Bjerke Björn, Understanding entrepreneurship, Edward Elgar editor, 2007.
- Katz, Jerome and Green, Richard; Entrepreneurial Small Business, 3ª Edition Mcgraw-Hill, 2011.
- Mariotti Steve and Glackin Caroline; Entrepreneurship, 2ª Edição Prentice-hall. 2010.
- Mogollon, Ricardo; Fuentes Fuentes, Maria del Mar; Ariza, Lázaro Rodriguez; Creácion de Empresas Aproximación al Estado del Arte; Editora Juruá Brasil, 2009.
- Scott Shane, Academic Entrepreneurship, Edward Elgar editor, 2004.
- Raposo Mário, Smallbone, David, Balaton Karoly na Hortoványi Lilla, Entrepreneurship Growth and Economic Development. Edward Elgar Editor, 2011
- Soumodip Sarkar; Empreendedorismo e Inovação; 2ª Edição, Escolar Editora, 2010
Language Portuguese. Tutorial support is available in English.
Last updated on: 2022-06-15

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