| Code |
12724
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| Year |
2
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| Semester |
S1
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| ECTS Credits |
5
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| Workload |
OT(15H)/TP(45H)
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| Scientific area |
Social and Human Sciences
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|
Entry requirements |
N/A
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|
Mode of delivery |
Presential
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|
Work placements |
Not applicable.
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|
Learning outcomes |
The general objective of UC is to promote an integrated understanding of Psychology of Perception, describing central phenomena to perception and providing a set of rules that designers
can apply. Thus, at the end of UC students should be able to: Discuss limitations in access to reality and demonstrate how this can be integrated into design projects; Describe the reading process of humans and apply language rules to their projects; Identify memory as a central aspect in perception and how to take advantage of its properties for design; Explain how cultural aspects interfere with information processing. Discuss the possibility of human error, evaluate this error and prevent it.
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Syllabus |
1. Visual perception;
2. Memory;
3. Thought
4. Attention;
5. Motivation;
6. Interpersonal relationships and culture
7. Decision making
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Main Bibliography |
Weinschenk(2011). 100 Things every designer needs to know about people. Berkeley: New Riders
Bruce, V., Green P.R. & Georgeson, M. (1996). Visual Perception: Physiology, Psychology and Ecology.
(3rd ed.) Hove: Psychology Press
Eysenck, M.W. (2001). Principles of Cognitive Psychology. (2nd ed.) Hove: Psychology Press
Goldstein, E.B. (2002). Sensation and Perception. (6th ed.) Wadsworth-Thompson
Gregory, R.L.(1994). Eye and Brain. London: Oxford University Press.
Kalat, J.W.(2004). Biological psychology. Belmont: Wadsworth/Thomson
Milner A.D. & Goodale M.A. (1995). The Visual Brain in Action. Oxford: Ox. Uni. Press
Pashler, H.E. (1999). The Psychology of attention. Boston: MIT Press
Purves D. & Lotto R.B. (2004). Why we see what we do. Sinauer Associates
Roberts, D. (2002). Signals and Perception - The Fundamentals of Human Sensation. Palgrave Macmillan
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Language |
Portuguese. Tutorial support is available in English.
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