| Code |
12793
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| Year |
3
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| Semester |
S1
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| ECTS Credits |
4
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| Workload |
OT(15H)/TP(30H)
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| Scientific area |
Art and Design
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|
Entry requirements |
not applicable
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Mode of delivery |
T-P
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Work placements |
Does not apply
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Learning outcomes |
Develop an interdisciplinary forum for discussion and contact with designers and other professionals
Broaden perspectives and provide practice in multimédia design and related areas.
Increase culture and improve reasoning.
Deepen multimedia design authoring issues.
Develop projects.
Skills:
Interpretation, choice, and exploration of language and multimedia tools.
Project planning.
Adapt to new tasks, carry out group work, and solve specific tasks.
Development of culture and critical reasoning.
Autonomy in the execution and presentation of multimedia projects.
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Syllabus |
Approach various topics, structured in a series of seminars and workshops taught by designers and other invited authors related to multimedia design.
The content of each seminar and workshop will be defined by the guest, according to the theme previously defined.
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Main Bibliography |
Airey, D. (2019). Identity Designed: The Definitive Guide to Visual Branding. USA: Rockport Publishers.
Garrido, S. (2020). Diseño De La Identidad Visual De Las Instituciones. Experimenta Libros: Colección Praxis.
Slade-brooking, C. (2016). Creating a Brand Identity: A Guide for Designers. UK: Laurence King Publishing.
Shaw A. (2016). Design for Motion: Fundamentals and Techniques of Motion Design. Oxford: Focal Press.
Wheeler, A. & Meyerson, R. (2024). Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding. Canada: John Wiley & Sons Inc.
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Teaching Methodologies and Assessment Criteria |
In the seminar phase, guests will present their professional experience and evolution of their path through case studies, projects that he authored, as well as teams where he worked. Guests will also reflect and expose the theoretical principles involved in the work methodology and analyze the constraints and practical aspects of the project.
In the workshop phase, technical issues will be addressed and practical exercises will be carried out where students will confront and answer the questions debated in the seminar phase.
Assessment criteria:
5% Assiduity and participation;
95% Design with the ARTWAY community, BEYRA Arts Laboratory;
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Language |
Portuguese. Tutorial support is available in English.
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