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Main Bibliography |
- Ascensão, C. P. (2011). Google Marketing- A mais poderosa arma para atingir os seus clientes. Lisboa: Edições Sílabo.
- Barker, M., Barker, D. I., Bormann, N. F., Neher, K. E. (2012). Social Media Marketing: A Strategic Approach 1st Edition. South-Western College. ISBN 978-0538480871.
- Carrera, F. (2009). Marketing Digital na versão 2.0-O que não pode ignorar. Lisboa: Edições Sílabo.
- Fill, C.; Hughes, G. & De Francesco, S. (2013). Advertising: strategy, creativity and media. 1.st Ed., United kingdom: Pearson Education Limited.
- Looy, Amy Van (2016). Social Media Management: Technologies and Strategies for Creating Business Value. Springer
- Moriarty, S.; Mitchell, N.; Wood, C. & Wells, W. (2019). Advertising & IMC: Principles and Practice, Global Edition. 11.th Ed., United kingdom: Pearson Education Limited.
-Google digital.
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Teaching Methodologies and Assessment Criteria |
Theoretical-practical teaching, using the following methods: expository, interrogative, and case studies.
Rating criteria:
a) Practical exercises - 10%
b) Individual work - 40%
c) Team project - 50%
Exam Access:
Minimum attendance: 50%
Minimum grade: 6 points
Have performed all scheduled evaluation moments.
The exam will consist of
- A written test, on the given subject - 50%
- Improvement of the team project done in the semester (or submission of a new one) - 50%
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