| Code |
9825
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| Year |
1
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| Semester |
S1
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| ECTS Credits |
8
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| Workload |
TP(24H)
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| Scientific area |
Marketing e Estratégia
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|
Entry requirements |
NA
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Learning outcomes |
This curricular unit aims to provide a holistic perspective on theories, models and strategy tools and promotes the analysis of existing possibilities and limitations. It aims to encourage critical reflection by stimulating creativity in search of future areas of research interest.
In the end students should be able to:
- understand the theories, concepts, models and paradigms that are the basis of strategy formation;
- develop the necessary skills to use existing knowledge to discuss and evaluate complex problems and cases, select alternative options and generate opinions;
- obtain a creative and critical involvement with existing theories and strategy methods;
- demonstrate the ability to articulate arguments and propose new research ideas in the field of strategy;
- obtain critical review skills in identifying key assumptions, strengths and limitations of articles
- develop high quality research in the area of strategy.
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Syllabus |
1. Introductory concepts
2. Strategic process
3. Business, corporate and cooperative strategies
4. Organizational, industrial and international contexts
5. Current Issues in Strategy
6. Evaluations and discussion
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Main Bibliography |
De Wit, B. & Meyer, R. (2005). Strategy Synthesis. Resolving Paradoxes to Create Competitive Advantage. Thomson.
Hitt, M.A., Ireland, R.D., & Hoskisson, R. (2007). Strategic Management. Competitivenes and Globalization: Concepts and Cases (7th ed). Thomson.
Hitt, M.A., Ireland, R.D., & Hoskisson, R. (2016). Strategic Management. Competitivenes & Globalization: Concepts. CENGAGE Learning.
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Language |
Portuguese. Tutorial support is available in English.
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