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Profile of the programme
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The program is designed to:
- Develop criative abilities on the production of verbal or imagetic messages
- Theoretical and practical knowledge in diverse areas of Communication which require high skills in conception and reflection about the work in the following domains: Jornalism (press and audiovisual); Multimedia production; Entrepeneur communication (public relations, advertisement, internal communication); Institutional communication (public relations for state or municipal organizations) |
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Key learning outcomes
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Students must get able to:
- Knowledge and understanding: To interpret facts in articulation with the main historical, cultural and epistemological movements; To analyse communication media and their social impacts; To know the specific characteristics and goals of the several professional fields in the area of communication.
- Appliance of knowledge and understanding: To produce and transmit proper messages in the fields of journalism, advertisement and public relations; To manage the several technologies in use for journalistic, advertising and public relations production.
- To make judgments: To have critical ans self-reflexive capacity within the scope of journalistic and advertising/public relations fields.
- Communication: To communicate with publics through media and technologies according to professional standards; To make accurate and clarifying synthetis.
- Learning competences: To be autonomous in professional tasks within journalism, advertising and public relations; To have criative ability in professional world. |
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Occupational profiles of graduates
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- Journalism (press, radio, television)
- Production in multimedia, audiovisual media, webdesign and webjournalism
- Communication for entrepeneurship (internal communication, advertisement and public relations)
- Institutional communication (public relations in state, municipal and civil organizations) |
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Learning facilities
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The program has modern laboratory devices to prepare students for working with audioviual media and internet; Television studio, closed circuit TV, laboratories for audiovisual production and post-production; Multimedia laboratory; libraries and informatic centre. |