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Fashion Design
Fashion Communication and Portfolio

Fashion Communication and Portfolio

Code	12767
Year	3
Semester	S2
ECTS Credits	5
Workload	TP(45H)
Scientific area	Design de Moda
Entry requirements	no requirements
Mode of delivery	Presential.
Work placements	Does not apply.
Learning outcomes	a) Identify, select and use different media in the context of fashion communication. b) Ability to develop a critical analysis of the contents of Fashion Communication. c) Understand global communication concepts. d) Create and develop a Visual Identity and Signature for identification and self-promotion. e) Select, organize and hierarchize information. f) Apply design principles to fashion communication across multiple media. g)Develop a portfolio, website and social networks. h)Demonstrate competence for the presentation and public communication of projects developed within the scope of Fashion Design. i)Know and understand the physical and technical structure of the digital camera. j)Understand some of the main characteristics of Light. k)Master photographic exposure to record different photographic moments. l)Understand the various applications made possible by photo editing software and their implications from a theoretical and practical point of view
Syllabus	1) Fashion communication in the different media 2) Internet as a resource for the promotion of fashion projects and self-promotion. 3) Communication-graphic Design Techniques for the elaboration of a visual identity and Portfolio. 4) Practical skills in the use of digital technologies to create a portfolio (analog and digital, web site and social networks). 5) The Digital Camera as a tool for visual expression and communication. 6) The process of selecting and editing images (visual identity) using specialized software (Adobe Photoshop and Adobe Lightroom Classic). 7) Fashion Photography Industry: getting to know Photographers, Magazines and the different Photographic Genres.
Main Bibliography	Barnard, Malcolm (2004). Fashion as Communication. 2st Edition. New York: Routledge Faerm, Steven (2012) Design Your Fashion Portfolio. London: A&C Black Publishers Ltd Wolbers, Marian Frances (2009). Uncovering Fashion: Fashion Communications Across the Media. Fairchild Publisher Tain, Linda (2010) Portfolio Presentation for fashion designers. 3st Edition. UK: Berg. Merques, Vasco (2020). Redes Sociais 360º. Como Comunicar online. 2.ª Edição. Actual Editora. Budelmann, K., Kim, Y. Wozniak, C. (2010). Brand Identity Essentials: 100 Principles for Designing Logos and Building Brands. Rockport Publishers, Inc. Santos, Joel (2010). Fotografia. Luz, Exposição, Composição, Equipamento. Centro Atlântico. Aletti, Vince (2019). Issues: A History of Photography in Fashion Magazines. Phaidon. Martineau, Paul (2018). Icons of Style: A Century of Fashion Photography. Getty Publications, EUA. Shinkle, Eugénie (2017). Fashion Photography: The Story in 180 Pictures. Thames & Hudson, Reino
Language	Portuguese. Tutorial support is available in English.