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Sociology of Consumption and Fashion

Code 12769
Year 3
Semester S2
ECTS Credits 5
Workload T(30H)/TP(15H)
Scientific area Social and Human Sciences
Entry requirements None
Mode of delivery Face to face
Learning outcomes 1. To discuss and analyze the importance and centrality achieved by consumption in contemporary societies;
2. To study different kinds of consumption tendencies and their social meanings;
3. To develop an analytical and critical thought about social phenomena associated to consumption and fashion.
By the end of this unit, students should be able to identify the major aspects of the consumption society, to know and assess the major sociological theories on mass consumption and fashion and to discuss the social impacts caused by fashion and consumption.
Syllabus 1. Epistemological introduction
1.1. The contribution of Psychology and Sociology to understand contemporary societies
1.2. Consumption and Fashion as science objects
2. Consumption societies
2.1. Consumers and buyers
2.2. Buying as an exorcism ritual
2.3. Tendencies and life styles
3. Behaviour and identities
3.1. The formation of social identity
3.2. Behaviour patterns
4. Fashion in modernity
4.1. Clothing as an identity reflex
4.2. Fashion industry
4.3. Deviant behaviour
Main Bibliography BAUMAN, Zygmunt (2007), Vida de Consumo. Fondo de Cultura Económica.

DUARTE, Cristina L. (2004), O que é Moda. Lisboa: Quimera Editores.

ENTWISTLE, Joanne (2002), El Cuerpo y la Moda. Una Visión Sociológica. Barcelona, Paidós Contextos.

LIPOVETSKY, Gilles (2007), A felicidade paradoxal: ensaio sobre a sociedade do hiperconsumo. Lisboa, Edições 70.

PATERSON, Mark (2006), Consumption and everyday life. New York, Routledge.

SIMMEL, Georg (2008), Filosofia da Moda e Outros Escritos. Lisboa, Edições Texto & Grafia
Teaching Methodologies and Assessment Criteria Lectures and seminars. Audiovisual contents.

Assessment shall be done with one written test at the end of the semester.
Language Portuguese. Tutorial support is available in English.
Last updated on: 2016-06-23

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