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Business Economy

Code 14373
Year 1
Semester S2
ECTS Credits 6
Workload TP(60H)
Scientific area Economics
Entry requirements n.a.
Learning outcomes Objectives:
1. To define the basic concepts used in the microeconomic approach of the firm.
2. To analyse the functioning of markets and pricing mechanisms.
3. To understand the models of strategic interaction and competitive dynamics.
4. To study the modalities of price discrimination.

1. Be able to define microeconomic concepts.
2. Be able to state and solve problems, followed by a microeconomic approach of the firm.
3. Be able to solve daily problems through the concepts learned in the curricular unit.
4. Be able to understand how markets work and how prices form in different competitive dynamics regimes.
Syllabus I. Basic Concepts
I.1. The demand and supply model
I.2. Demand
I.3. Individual Choices
I.4. Production
I.5. Costs

II. Markets and Firms
II.1. The firm in a competitive environment
II.2. Monopoly: the firm with market power
II.3. Incentives in firms
II.4. Market and Organizations

III. Pricing Decisions
III.1. Price discrimination
III.2. Non-linear prices
III.3. Joint prices
Main Bibliography A - Required
Krugman, P.; & Wells, R. (2005), Microeconomics, Worth Publishers, New York.
Leitão, J.; Ferreira, E.; & Ferreira, J. (2022), Fundamentos de Economia da Empresa: Conceitos, decisões e aplicações, no prelo, Editora Rei dos Livros, Lisboa.
Mata, J. (2000), Economia da Empresa, Fundação Calouste Gulbenkian.

B - Other Books
Carrasco Pradas, A.; De la Iglesia Villasol, C.; Huergo Orejas, E.; Gracia Expósito, E.; & Moreno Martínez, L. (2016), Microeconomía Intermedia - Problemas y cuestiones, McGrawHill.
Delgado, M.; Hernández, A.; & Amador, L. (2003), Ejercicios de Microeconomía - Cuestiones y problemas, Editorial Desclée de Brouwer, Colección Etea, Bilbao.
Estrin, S.; & Laidler, D. (1995), Microeconomics, Harvester Editions.
Frank, R. (1994), Microeconomia e Comportamento, McGraw-Hill de Portugal.
Teaching Methodologies and Assessment Criteria The theoretical-practical classes will be presented and analysed international and national cases on microeconomic approaches of the company, with applications of marketing themes. The elements of evaluation are work and test.
Language Portuguese. Tutorial support is available in English.
Last updated on: 2022-06-15

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