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Main Bibliography |
Costa, H. e Ribeiro, P.C. (2007), “ Criação & Gestão de Micro-Empresas e Pequenos Negócios”, Lidel – Edições Técnicas, Lda.
Deakins, D. (1996), “Entrepreneurship and Small Firms”, McGrawHill, London.
Ferreira, M.P., Reis, N.R. e Serra, F.R. (2009), “Marketing para Empreendedores e Pequenas Empresas”, Lidel – Edições Técnicas, Lda.
Las Casas, A.L. (2003), “Plano de Marketing para Micro e Pequena Empresa”, Editora Atlas, São Paulo, Brasil.
Patten, D. (1985), “Marketing para a Pequena e Média Empresa”, Editorial Presença, Lisboa.
Sarkar, S. (2014), “Empreendedorismo e Inovação”, Escolar Editora.
Scarborough, N. e Zimmerrer, T. (1996), “Effective small business management”, Prentice may, New Cork.
Scarborough, N. M. (2015), Entrepreneurship and Effective Small Business Management, Global Edition: Pearson Education Limited. 11th Edition.
Sem autor (1995), “Como crear su própria empresa - Manual prático para conocer los requisitos y saber desarrolar el proyeto inicial”, Editorial de Vecchi,
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Teaching Methodologies and Assessment Criteria |
Classes will be theoretical and practical in nature. The theoretical presentation will be accompanied, whenever possible, by the analysis of case studies taken from specialised journals and books. In the practical part, students will present their work.
The practical work to be carried out by the students consists of a short report on the operation of a real-life company/business (individual work) and group work (made up of four members) consisting of drawing up a Business Plan. Both assignments will be subject to a written part and an oral presentation in the classroom. The oral presentation of the work is the sole responsibility of the student and the group, and creativity is an element to be valued in terms of the final assessment.
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