| Code |
14717
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| Year |
1
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| Semester |
S2
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| ECTS Credits |
6
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| Workload |
PL(30H)/T(30H)
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| Scientific area |
Design
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Entry requirements |
none
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Mode of delivery |
Face-to-face instruction.
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Work placements |
Not applicable.
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Learning outcomes |
Course unit for deepening and applying the visual principles of Multimedia Design. The basic and classic applications of this discipline are approached as a way to develop solid skills in this field. The curricular unit aims to:
a) Provide an informative and training base in the area of visual communication.
b) Contact with the design methodology, values, problems and specific vocabulary of Multimedia Design.
c) Analyze and critically appreciate various pieces of visual communication.
d) Solve multimedia communication problems.
e) Properly articulate the specific formal elements of communication design.
f) Understand and relate human perception and cognition as essential components for the development of multimedia design projects.
g) Introduce the application of concepts and the transmission of information on multidimensional supports.
h) Recognize the specificities of visual identity design and editorial design.
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Syllabus |
- Principles and applications of communication design as structural elements in web design objects
Design Methodology
- Visual identity
Icons, signs, symbols, signs, marks and pictograms
Concepts and elements associated with an organization's visual identity Multidimensional communication in visual identity
Visual identity design process
Preparation of a standards manual
- Editorial design
Concepts of editorial design and their importance in multimedia design Distinction between editorial design for printing and in
hypermedia environments
Structure of editorial design objects: formal structure and grid, organization of text and image, adaptation to the environment,
visual hierarchy.
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Main Bibliography |
Apfelbaum, S & Cezzar, J. (2014). Designing the Editorial Experience: A Primer for Print, Web, and Mobile. USA: Rockport Publishers.
Frutiger, A. (1997) Signos, Símbolos, Marcas, Señales. Barcelona: Gustavo Gili. Forges, C. (2000) Design de Revistas. Lisboa: Destarte.
Golombisky, K. & Hagen R. (2016) White Space Is Not Your Enemy: A Beginner's Guide to Communicating Visually Through Graphic, Web & Multimedia Design. Boca Raton: CRC Press.
Joly, M. (1999). Introdução à Análise da Imagem. Lisboa: Edições 70.
Jute, A. (1999). Grelhas e Estrutura do Design Gráfico. Lisboa: Ed. Destarte. Kane, J (2005). Manual de Tipografía. Barcelona: Gustavo Gili.
Munari, B. (1982). Das Coisas Nascem Coisas. Lisboa: Edições 70.
Ollins, W. (1996). The New Guide to Identity. London: Gower Publishing Limited.
Zappaterra, Y. & Caldwell, C. (2014). Design Editorial, Jornais e Revistas / Mídia Impressa e Digital. Barcelona: Editora Gustavo Gili.
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Teaching Methodologies and Assessment Criteria |
Being a curricular unit of theoretical and practical nature, expository classes will be used to present the programmed themes that will have audiovisual resources. Practical exercises will also be given throughout the semester and the projects will be monitored with the students. The discussion and critical evaluation of the results of the work will be done throughout the semester.
Rating criteria
Project:
- Theme definition document (10%)
-Visual Identity (20%)
-Standards Manual (20%)
-Webpage/Application screens/Social networks (20%)
-Interactive Brochure (20%)
-Project dossier (10%)
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Language |
Portuguese. Tutorial support is available in English.
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