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Consumer Behaviour

Consumer Behaviour

Code	5782
Year	1
Semester	S2
ECTS Credits	6
Workload	TP(60H)
Scientific area	Marketing
Entry requirements	n.a.
Mode of delivery	Face to face theoretical and practical
Work placements	Not Applicable
Learning outcomes	Learning the principles, and theories of consumer behavior Understand the internal and external factor that influence consumer behavior To develop an understanding of peoples'consumption-related behaviors marketing strategies Gaining factual knowledge about the consumption decision process At the end of the course the student should be able to: Identify the influence of individual dimensions, social, economic and cultural on consumers' attitudes and behavior. Discuss and criticize real cases of consumer behavior. Propose marketing actions that incorporate the knowledge of consumer behavior.
Syllabus	Part I - Introduction to the study of consumer behaviour 1) Concept and scope of consumer behaviour 2) Consumer behaviour models 3) Purchase decision-making process Part II - Internal factors explaining consumer behaviour 1) Need and motivations 2) Perception and attitudes 3) Learning and memory 4) Personality Part III - External factors explaining consumer behaviour
Main Bibliography	Blackwell, R, Miniard & P, Engel, J. (2008). Comportamento do Consumidor. THOMSON PIONEIRA S. Paulo ( ISBN: 8522104123/ ISBN-13: 9788522104123) Dittmar, H. (1996). Social psychology of economics and consumer behaviour. In G. Semin & K. Fidler (Eds.). Aplied social psychology (pp. 145-172). London: Sage Publications. Dubois, B. (1993). Compreender o consumidor. Lisboa: Publicações Dom Quixote. Engel, James F.; Blackwell, Roger D.; Miniard, Paul W. (2001). Consumer Behavior - International Edition, Thomson Schiffman, Leon G.; Kanuk, Leslie Lazar (1997). Consumer Behavior, Prentice Hall Solomon, Michael R. (2008) O Comportamento do Consumidor, Bookman S. Paulo. (ISBN: 9788577802548)
Language	Portuguese. Tutorial support is available in English.