Learning outcomes |
- Describe and discuss concepts, importance and challenges of business and marketing ethics, as well as corporate social responsibility. - Discuss the contexts of marketing/business ethics, considering the roles of various stakeholders. - Identify, interpret and discuss specific issues of ethics in relation to marketing. - Discuss and reflect upon the concept and scope of critical marketing. - Critically evaluate the emphasis, approach and concept of marketing, and the impact of marketing on individual consumers, society and natural environment. - Discuss the concept of sovereignty of consumers and that of consumers’ vulnerability - Critically evaluate approaches and developments in the field.
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Main Bibliography |
Alvesson, M. (1994). “Critical Theory and Consumer Marketing”, Scandinavian Journal Management, 10 (3), 291-313. Bray, J., Johns, N. and Kilburn, D. (2011). “An exploratory study into the factors impeding ethical consumption”, Journal of Business Ethics, 98(4), 597-608. Crane, Andrew & Matten, Dirk (2016). Business Ethics, Oxford: Oxford University Press, 4th edition. (Chapter 1, 2 and 8). Kotler, P. (2011). “Reinventing Marketing to Manage the Environmental Imperative”, Journal of Marketing, 75 (4), 132-135. Lim, W.M. (2016). “A blueprint for sustainability marketing: Defining its conceptual boundaries for progress”, Marketing Theory, 16 (2), 232-249. Murphy, P., Laczniak, G. & Prothero, A. (2012). “Foundational Perspectives for Ethical and Socially Responsible Marketing Decisions” in Murphy, P., Laczniak, G. & Prothero, A. (eds.). Ethics in Marketing – International Cases & Perspectives, London: Routledge: 3-47.
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