Processo Empreendedor

Imagem d@ Maria José Aguilar Madeira [Ficheiro Local]
Maria José Aguilar Madeira
Código:
13011
Ano:
1
Semestre:
S1
Créditos ECTS:
6
Carga Horária:
TP(45H)
Área Científica:
Gestão e Economia
Mode of delivery:
Face-to-face.
Learning outcomes:
Transmit knowledge about entrepreneurship and business creation process, to develop in forming a series of skills and attitudes that foster entrepreneurship, targeting the creation of new businesses, as well as generating new business and projects in companies / institutions exist.
To prepare a proposal for a business idea/business model and also encourage the conduct of research on topics of entrepreneurship, enterprise creation and business innovation, given the current and future trends in this field of research.
Syllabus:
PART I - ENTREPRENEURSHIP I - THEORETICAL FUNDAMENTALS
1. Entrepreneurship and venture creation process
2. Business innovation
3. Businessman / Businesswoman
4. Idea and Market opportunity
5. Technology, Product and Market

PART II - RESEARCH COMPONENT - SCIENTIFIC AREAS ENTREPRENEURSHIP I
Teaching Methodologies and Assessment Criteria:
The knowledge assessment includes four components:
i) an original article (Group) or test individual [50%];
ii) presentation and critical appraisal of a scientific article (individual evaluation) [20%];
iii) preparation and presentation of a business idea proposal (Group) [15%]; and
iv) active participation [15%].
Main Bibliography:
Bamford, C. E., & Bruton, G. D. (2019). Entrepreneurship: The Art, Science, and Process for Success. 3rd Edition. McGraw-Hill Education. Carvalho, L., & Costa, T. (2015): Empreendedorismo Uma visão global e integradora. Edição Sílabo. Hisrich, R. Peters and M. Shepherd, D. (2016): Entrepreneurship. 10thEd McGraw-Hill. Madeira, M.J. e outros (2016): Manual de Empreendedorismo Social: Da Ideia aos Planos de Negócio, Projeto IDEARIA, Universidade da Beira Interior, Covilhã. ISBN: 978-989-20-6523-6. Ries, Eric (2011). The Lean Startup : How Constant Innovation Creates Radically Successful Businesses, Penguin Books London. Silva, Maria José e outros (2013): Guia para Empreendedores de base tecnológica, (2013), em parceria com Jorge Figueira, José Paulo Rainho, e vários autores do CEBT Ibérico - INESPO, Universidade da Beira Interior, Covilhã, ISBN: 978-989-20-4227-5. Timmons, J.; Spinelli, S, (2016) New Venture Creation: Entrepreneurship for the 21st Century 10thEd., London, UK: Prentice-Ha
Language:
Portuguese. Tutorial support is available in English.
Esta informação promove os seguintes Objetivos de Desenvolvimento Sustentável da ONU:
Garantir o acesso à educação inclusiva, de qualidade e equitativa, e promover oportunidades de aprendizagem ao longo da vida para todos