Análise de Dados Empresariais

Imagem d@ João Dionisio Monteiro [Ficheiro Local]
João Dionisio Monteiro
Código:
14081
Ano:
1
Semestre:
S2
Créditos ECTS:
6
Carga Horária:
OT(15H)/TP(30H)
Área Científica:
Gestão
Learning outcomes:
• Provide students with a set of concepts and statistical methods of data analysis in business sciences/Finance not addressed at the undergraduate level (1st cycle);

• Encourage the student to analyze, evaluate, and state the implications of the statistical results of variable sampling processes in the management domain and in the business sciences.
• Know and understand the application of other statistical techniques to support the development of research work using the statistical software R.
Syllabus:
1. INTRODUCTION TO DATA ANALYSIS Basic concepts of statistical inference
2. REGRESSION ANALYSIS
3. ANALYSIS OF VARIANCE - SIMPLE EXPERIENCES (1 FACTOR) COMPLETELY RANDOM
4. ANALYSIS OF THE VARIANCE WITH TWO OR MORE FACTORS
5. CONTINGENCY TABLES AND CHI-SQUARE TESTS
6. FACTORIAL ANALYSIS
7. DISCRIMINANT ANALYSIS
Main Bibliography:
ANÁLISE QUANTITATIVA DE DADOS
Hair, Joseph F., Bill Black, Barry Babin, Rolph E. Anderson, Ronald L. Tatham (2006) Multivariate Data Analysis, 6/e, Upper Saddle River, US: Prentice Hall,
Lisboa, João V., Augusto, Mário G. e Ferreira, Pedro L. (2012), “Estatística Aplicada à Gestão”, Vida Económica, Lisboa.
Malhotra, Naresh K. e David F. Birks (2010) Marketing Research – An Applied Approach (6th ed.), Edinburgh Gate, UK: Prentice Hall,
Marôco, J. (2011). Análise Estatística com o SPSS Statistics (5th ed.), Pero Pinheiro: Silabo
McClave, James T., Benson, P. George e Sincich, Terry (2001) Statistics for Business and Economics (8th Ed.), Upper Saddle Rive, US: Prentice Hall, ISBN: 0-13-027293-0
ANÁLISE QUALITATIVA DE DADOS
Denzin, N. K., & Lincoln, Y. S. (2005). The Sage handbook of qualitative research. Sage Publications, Inc.
Jick, T. (1979). Mixing qualitative and quantitative methods: Triangulation in action. Administrative Science Quarterly, 24(4), 602–611. Retrieved from http://www
Language:
Portuguese. Tutorial support is available in English.
Esta informação promove os seguintes Objetivos de Desenvolvimento Sustentável da ONU:
Garantir o acesso à educação inclusiva, de qualidade e equitativa, e promover oportunidades de aprendizagem ao longo da vida para todos