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Comunicação Política

Código 14436
Ano 1
Semestre S2
Créditos ECTS 6
Carga Horária TP(45H)
Área Científica Ciência Política
Mode of delivery Face-to-face
Work placements n.a
Learning outcomes The aim is for students to acquire a broad historical understanding of the origins and functions of political communication in contemporary societies.
-- By the end of the module, students should be able to: A) define and operationalise the concept of ‘political communication’; B) identify and describe the main models of ‘political communication’ found in contemporary societies; C) examine and discuss the role of the mass media in the development of political communication.
Syllabus 1. «Political communication»: Defining the concept
2. Crowds, Public, Audiences
3. The engineering of consent: pulling the wires wich control the public mind
4. Compliance professionals: Storytelling and Spinning
5. Public opinion and propaganda: the planning and the management of the public mind
6. The analytical idiom of propaganda
7. Political espionage
8. António de Oliveira Salazar: case study of political communication

Teaching Methodologies and Assessment Criteria
- Analysis, commentary and group discussion of key texts from the course syllabus.
- Use of audiovisual material.
- The aim is for students to acquire a broad historical understanding of the origins and functions of political communication in contemporary societies.
- By the end of the semester, students should be able to: A) define and operationalise the concept of ‘political communication’; B) identify and describe the main models of ‘political communication’ existing in contemporary societies; C) examine and discuss the role of the mass media in the public sphere.
Main Bibliography 1. Lilleker, Darren G., Key Concepts in Political Communication, Sage Publications Ltd, Los Angeles, London, New Delhi, Singapore, 2005.
2. Le Bon, Gustave, Psicologia das Multidões, Edições Roger Delraux, Porto, 1985.
3. Herman, Edward S., & Chomsky, Noam, Manufacturing Consent. The Political Economy of the Mass Media, The Bodley Head, London, 2008.
4. Ferro, António, Entrevistas a Salazar, Parceria A. M. Pereira, Lisboa, 2007.
5. Essays written by the teacher, which he will provide to students in every session.
Language Portuguese. Tutorial support is available in English.
Imagem d@ António José Ferreira Bento [Ficheiro Local]
António José Ferreira Bento

Curso

Marketing
Data da última atualização: 2026-03-22
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