Gisela Marques Pereira Gonçalves holds a PhD in Communication Sciences. She is Associate Professor at the University of Beira Interior (UBI) and coordinator of the Strategic Communication research group of LabCom - a Communication research centre. Vice-president of the Faculty of Arts and Letters, she is the coordinator of the post-graduation studies in Strategic Communication at UBI. She has authored 2 books, edited 17 collective volumes, published around one hundred scientific publications, supervised 4 PhD theses and 39 Master dissertations. Former chair of the ECREA Strategic and Organizational Communication Section. She is the editor-in-chief of Estudos de Comunicação, a Portuguese journal indexed in Scopus. Her research interest’s concern: ethics, public relations, political and strategic communication, crises and risk communication. She is Vice-President of Sopcom, the Portuguese Association of Communication Sciences.