Gisela Marques Pereira Gonçalves holds a PhD in Communication Sciences. She is Associate Professor at the University of Beira Interior (UBI) and coordinator of the Strategic Communication research group of LabCom - a Communication research centre. Vice-president of the Faculty of Arts and Humanities, she is the coordinator of the post-graduation studies in Strategic Communication at UBI. She has authored 2 books, edited 18 collective volumes, published around one hundred scientific publications, supervised 6 PhD theses and 43 Master dissertations. Currently, she is Vice-chair of the IAMCR Organizational Communication Working Group and Vice-President of Sopcom, the Portuguese Association of Communication SciencesFormer chair of the ECREA Strategic and Organizational Communication Section. She is the editor-in-chief of Communication Studies/Estudos de Comunicação, a Portuguese journal indexed in Scopus. Her research interest’s concern: ethics, public relations, political and strategic communication, crises and risk communication.