Gestão Estratégica

Imagem d@ João José de Matos Ferreira [Ficheiro Local]
João José de Matos Ferreira
Código:
11575
Ano:
1
Semestre:
S1
Créditos ECTS:
4
Carga Horária:
TP(16H)
Área Científica:
Marketing e Estratégia
Objectivos de Aprendizagem:
- Understanding and analyse the main theories underlying the strategic management
- Characterizing the process of strategic management.
- Providing the tools and development of tools and strategic implementation.
- Knowledge of the main theories of strategic management.
- Identification of capacity and development of the strategic management process.
- Joint capacity and analysis of the concepts and techniques of strategic management.
- Identification and examination of the strategic tools.
Conteúdos programáticos:
I – Basic concepts of Strategic Management
II – Environment and Industry Analysis
III - Internal Analysis: Organization Analysis
IV - Strategic Formulation
V - Strategy Implementation
VI - Evaluation and Control
Metodologias de Ensino e Critérios de Avaliação:
The classes focus on both theoretical and practical aspects, with an emphasis on research activities and organization, all conducted by the students. The classes integrate two teaching techniques: presentation and discussion classes, which are supported by slides, articles, and/or book chapters to stimulate discussion, as well as other materials available on the E-contents platform; and lessons and guided practice to help students achieve individual work. The analysis of a scientific paper and the preparation and presentation of a scientific paper on a topic related to Strategic Management are part of the guided practice. The assessment is divided into two components: reviewing an article (weighted 20%) and elaborating on a scientific article (weighted 80%).
Bibliografia principal:
Barney, J. (2002). Gaining and Sustaining Competitive Advantage, International Edition, Second Edition, Prentice Hall.
Barney, J.; Clarck, D. (2007). Resource-Based Theory: Creating and Sustaining Competitive Advantage; Oxford,
University Press.
Dess, G. G., Lumpkin, G. T.; Eisner, A. (2007). Strategic Management: Creating Competitive Advantages, 3rd
Edition, McGraw-Hill, NY.
Faukner, D.; Campbell, A. (2006). Strategy: A Strategy Overview and Competitive Strategy, Oxford, University press.
Hitt, M., Ireland, R., Hoskisson, R. (2005). Strategic Management: Competitiveness and Globalization, 4th Edition,Thompson, UK.
Porter, M. (1980). Competitive Strategy, New York, The Free Press.
Thompson, A.; Strickland, A. J.; Gamble, J. (2007) Crafting & Executing Strategy, 5th Ed., McGraw-Hill, NY.
Wheelen, T.L., Hunger, J.D. (1990) Strategic Management, 3-rd Edition, Reading Addison Wesley Publishing Company, Massachusetts.
Língua:
Português