Sérgio de Jesus Teixeira, completed a PhD in Management in 2018 from the University of Beira Interior, a Masters in Management from the University of Trás-os-Montes and Alto Douro and a Degree in 2010 from the University of Trás-os-Montes and Alto Douro. He is an Integrated Researcher at the NECE Research Unit in Business Sciences, rated Very Good by the FCT and a CITUR collaborator. He is currently Invited Assistant Professor at the University of Madeira, CEO and General Manager of Unbeatable Reasons Lda. He works in the area(s) of Social Sciences with an emphasis on Entrepreneurship, Competitiveness, Innovation, Strategy and Management and Social Sciences with an emphasis on Tourism and Management with an emphasis on Business Organization and Management. He published 20 articles in specialized journals and won some international awards. He coordinates and participates as an Investigator in several projects. In his academic activities he has already interacted with more than 100 international researchers, both in international conferences and in scientific publications of books and articles. He is an editorial member of several indexed scientific journals and a reviewer for more than 25.