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Gestão Estratégica

Código 11575
Ano 1
Semestre S1
Créditos ECTS 4
Carga Horária TP(16H)
Área Científica Marketing e Estratégia
Objectivos de Aprendizagem - Understanding and analyse the main theories underlying the strategic management
- Characterizing the process of strategic management.
- Providing the tools and development of tools and strategic implementation.
- Knowledge of the main theories of strategic management.
- Identification of capacity and development of the strategic management process.
- Joint capacity and analysis of the concepts and techniques of strategic management.
- Identification and examination of the strategic tools.
Conteúdos programáticos I – Basic concepts of Strategic Management
II – Environment and Industry Analysis
III - Internal Analysis: Organization Analysis
IV - Strategic Formulation
V - Strategy Implementation
VI - Evaluation and Control
Metodologias de Ensino e Critérios de Avaliação The classes focus on both theoretical and practical aspects, with an emphasis on research activities and organization, all conducted by the students. The classes integrate two teaching techniques: presentation and discussion classes, which are supported by slides, articles, and/or book chapters to stimulate discussion, as well as other materials available on the E-contents platform; and lessons and guided practice to help students achieve individual work. The analysis of a scientific paper and the preparation and presentation of a scientific paper on a topic related to Strategic Management are part of the guided practice. The assessment is divided into two components: reviewing an article (weighted 20%) and elaborating on a scientific article (weighted 80%).
Bibliografia principal Barney, J. (2002). Gaining and Sustaining Competitive Advantage, International Edition, Second Edition, Prentice Hall.
Barney, J.; Clarck, D. (2007). Resource-Based Theory: Creating and Sustaining Competitive Advantage; Oxford,
University Press.
Dess, G. G., Lumpkin, G. T.; Eisner, A. (2007). Strategic Management: Creating Competitive Advantages, 3rd
Edition, McGraw-Hill, NY.
Faukner, D.; Campbell, A. (2006). Strategy: A Strategy Overview and Competitive Strategy, Oxford, University press.
Hitt, M., Ireland, R., Hoskisson, R. (2005). Strategic Management: Competitiveness and Globalization, 4th Edition,Thompson, UK.
Porter, M. (1980). Competitive Strategy, New York, The Free Press.
Thompson, A.; Strickland, A. J.; Gamble, J. (2007) Crafting & Executing Strategy, 5th Ed., McGraw-Hill, NY.
Wheelen, T.L., Hunger, J.D. (1990) Strategic Management, 3-rd Edition, Reading Addison Wesley Publishing Company, Massachusetts.
Língua Português
Data da última atualização: 2023-11-29
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