| Código |
14821
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| Ano |
1
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| Semestre |
S1
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| Créditos ECTS |
6
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| Carga Horária |
OT(15H)/TP(45H)
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| Área Científica |
Filosofia
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Mode of delivery |
Face to face.
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Work placements |
Not apllicable.
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Learning outcomes |
This Curricular Unit has the general objective to raise a reflection about the issues involved on the concept of “strategic communication”. In the end, the student must be able to:
a) Identify, to distinguish and to characterize the main types of ethics;
b) Discuss ethical problems from different perspectives;
c) Discuss the relationship between ethics and communication;
d) Identify circumstances requiring ethics applied to strategic communication;
e) Pronounce itself about the practice associated to strategic communication, in the context of professional ethics and deontology.
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Syllabus |
1. Introduction
1.1. The distinction or the relationship between ethics and morals
1.2. Ethics, law and deontology
1.3. Characteristics of ethical discourse
1.4. Typology
1.4.1. Ethics of virtues
1.4.2. Deontological ethics
1.4.3. Utilitarianism
2. Applied ethics and deontology
2.1. The concept of applied ethics
2.2. Characteristics and functions of codes of ethics
2.3. Professional ethics and deontology of Communication
2.3.1. Ethics applied to the advertising and to the public relations
2.3.2. Codes of ethics
2.4. Business ethics and Corporate Social Responsibility
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Teaching Methodologies and Assessment Criteria |
1. Comparative study of codes of ethics of advertisement or public relation (20%; group task);
2. Case study work (40%; individual task);
3. Event planning “for a cause” (40% group task);
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Main Bibliography |
BLOWFIED M. & MURRAY A. (2008), Corporate responsibility: a critical introduction, Oxford: Oxford University Press
CHOMSKY N. (2002), Media control, New York : Seven Stories Press
COMISSÃO DAS COMUNIDADES EUROPEIAS (2001), Livro verde, Bruxelas: Comissão Europeia
CORTINA A. (2003), Razón pública y éticas aplicadas. Los caminos de la razón práctica en una sociedad pluralista, Madrid: Tecnos
FITZPATRICK K & GAUTHIER C (2001), “Toward a professional responsibility theory of public relations ethics” in Journal of Mass Media Ethics, 16 (2&3)
MILLETTE J. (2014), «RP et Web social: de l’idéal du dialogue aux enjeux sociaux de la ‘bonne communication’» in Revue Internationale Communication sociale et publique, www.ricsp.uqam.ca
PARSONS P. J. (2004), Ethics in public relations. A guide to best practice, London & Philadelphia: Kogan Page Limited
SOARES J. V. e PEREIRA F. C. (2002), “Radiografias dos modelos comunicacionais nas grandes empresas portuguesas” in Miranda, Bragança e Silveira
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| Language |
Portuguese. Tutorial support is available in English.
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