Syllabus |
Management Module 1. The Company 2. Entrepreneurship and business creation 3. General characterization of the company. 4. Organization, Structures and Functions of the Company 5. Report of the Company
Economy Module
5. Introduction to Economics 5.1 The Economic Science 5.2 The fundamental economic problems 5.3 Production factors, economic agents and the economic system 5.4 Object and method of economic science 5.5 Economic models, production possibilities, labor specialization, trade economic and currency 5.6 The market: supply and demand curve
6. Microeconomic Analysis 6.1 Consumer theory: budget constraint, indifference curves and utility maximization, consumer demand curve
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Main Bibliography |
Donnelly, James, James Gibson e John Ivancevich (2000): Administração: Princípios de Gestão Empresarial, Alfragide: McGraw-Hill Portugal. Ferreira, Manuel Portugal; Santos, J. e Serra, F. (2008): “Ser Empreendedor – Pensar Criar e Moldar a Nova Empresa” Edições Sílabo, Lisboa. Lopes, Luís; Carvalho, Luísa; Avelar, Mafalda e Cracel, Patrícia (2007): Sucesso.pt – Casos de Excelência em Português, Booknomics, Lisboa. Silva, Maria José (2007): “Inovação e Empreendedorismo” e “Financiamento das Empresas de Base Tecnológica” in Manual de Dinamização de Empresas de Base Tecnológica, (Eds.) M. Raposo, M.J. Silva & R. Rodrigues, Universidade da Beira Interior, Covilhã Teixeira, Sebastião (2005): “Gestão das Organizações”, Alfragide: McGraw-Hill Portugal. Thompson, A.; Strickland, A. e Gamble, J. (2008) Administração estratégica, 15ª Edição, McGraw-Hill Portugal. Timmons, J.; Spinelli, S, (2007) New Venture Creation: Entrepreneurship for the 21st Century 7thEd. Prentice-Hall.
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