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Introduction to Cultural Management

Code 10950
Year 1
Semester S2
ECTS Credits 6
Workload OT(15H)/TP(45H)
Scientific area Management
Entry requirements Not applicable
Mode of delivery Theoretical and practical
Work placements Not apllicable
Learning outcomes 1. Identify and apply appropriate management tools to the cultural sector
2. Evaluate the effectiveness of management through cultural practice/policy observed
3. Identify development opportunities in the cultural sector
Syllabus 1: Cultural economy, policy and management
1.1 The Cultural Economy
1.2 Cultural Policy frameworks and support
1.3 Cultural management
2: Management theory applied to the cultural sector
2.1 A brief history of management
2.2 Management tools
2.3 Project management and cultural entrepreneurship
3: Practical management skills
3.1 Business planning
3.2 Communication
3.3 Managing money
Main Bibliography Bendixen, P. (2006).Managing Art. An Introduction into Principles and Conceptions. Berlin: Lit Verlag
Byrnes, W (2009) Management and the Arts. Oxford: Elsevier
Camacho Campusano, A. e Leiva Cañete, F. (2009), Guía para la gestión de proyectos culturales, Consejo Nacional de la Cultura y las Artes
Chong, D (2002) Arts Management. London: Routledge
Evrard, Y.; Busson, A.; Cauvin, C. and Chiapello, Á. ( 2004) Le Management des Entreprises Artistiques et Culturelles, Paris: Economica; 2e édition
Grant, D. (2006), Selling Art Without Galleries Toward Making a Living from Your Art, New York: AllWorth
Hagoort, G (2003) Art Management Entrepreneurial Style. Delft: Eburon. 3th Edition
Howkins, J. (2002) The Creative Economy: How People Make Money from Ideas. London: Penguin
Kolb, B (2000). Marketing Cultural Organisations. Cork: Oak Tree Press
Patrón, A. (2009). El Sector Cultural Hoy: oportunidades, desafíos y respuestas, Universidad Tecnológica de Bolívar: Mistério de Cultura
Language Portuguese. Tutorial support is available in English.
Last updated on: 2021-06-23

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