| Code |
10966
|
| Year |
2
|
| Semester |
S2
|
| ECTS Credits |
6
|
| Workload |
OT(10H)/T(15H)/TP(30H)
|
| Scientific area |
Communication Sciences
|
|
Entry requirements |
Not applicable
|
|
Mode of delivery |
Face to face.
|
|
Work placements |
Not applicable
|
|
Learning outcomes |
The teaching of this U.C. intends to place the student in conditions of
1. To understand the relevance of Rhetoric in the light of its fundamental questions;
2. To situate the diversity of authors and works in their multiple cultural contexts;
3. To assimilate the applicability of Rhetoric in the context of its multiple historical explanations and cultural inscriptions
|
|
Syllabus |
1. The historical development of rhetoric
1.1. The genesis of the relationship between Word and Power
1.2. The philosophical roots of rhetoric
1.3. The epistemic systematization of rhetoric in Aristotle
1.4. Decline and revival of rhetoric
2. Rhetoric in media societies
2.1. From presential rhetoric to mediatized rhetoric
2.2. Rhetoric and industries of persuasion: the rhetoric of image; rhetoric, marketing and technology
2.3. From rhetoric in action to rhetoric in action: between making people see and making them act
2.4. Borderline questions: what rhetoric for the 21st century network society?
|
|
Main Bibliography |
Mandatory reading sources
ARISTÓTELES (1998). Retórica. Lisboa: IN-CM
PERELMAN, C. – OLBRECHTS-TYTECA, L. (2005). Tratado da argumentação. A nova retórica. S. Paulo: Martins Fontes
REBOUL, O. (2004). Introdução à retórica. S. Paulo: Martins Fontes
CASTELLS, M. (2006), La sociedad-red, Madrid: Alianza
|
|
Language |
Portuguese. Tutorial support is available in English.
|