You need to activate javascript for this site.
Menu Conteúdo Rodapé
  1. Home
  2. Courses
  3. Sciences of Culture
  4. Cultural Communication Advisory

Cultural Communication Advisory

Code 10980
Year 3
Semester S2
ECTS Credits 6
Workload OT(15H)/TP(45H)
Scientific area Cultura
Entry requirements None
Mode of delivery Face to face
Work placements This signature enables students to perform internships in advertising agencies, communication agencies and public relations departments
Learning outcomes It is intended to offer the students the opportunity to acquire and understand - on a sistematic basis - the main concepts of advertising and public relations, both on a professional context as well on a scientific one.

It is intended that student be able to frame - on a historic and professional basis - the public relations and the advertising pratices within the strategical communicaction field and may know its typical estrategies and tactics as well the main protagonists involved.
Syllabus 1 - Context of advertising and public relations in marketing; 2 - Historical characterization of advertising and public relations; 3 - Distinctions between advertising and public relations on an operative and critical basis; 4 - Advertising business: the fundaments; 5 - PR practice: the fundaments.
Main Bibliography The main three recommended readings:

1- Lendrevie, Jacques, Lindon, Denis et al- Novo Mercator. Teoria e prática do marketing, 6ª Ed.. Lisboa, Publicações Dom Quixote, 1996, Col. Gestão e Inovação, Ciências de Gestão.
2- Lendrevie, Jacques et al – Le publicitor, 3ª Ed.. Paris, Dalloz, 1987, Col Dalloz, Gestion Marketing.
3- Wilcox, Dennis L. et al - Public Relations Strategies and tactics, 3ª Ed.. New York, Harper Collins Publishers, 1992.
Teaching Methodologies and Assessment Criteria 1. The following elements shall be considered in the context of a continuous assessment:
a) Group work - Cultural event (50%)
b) Individual work - Report (25%)
c) Participation and commitment (25%)
2. Students who have scored at least 10 (ten) values and have at least 80% of their class attendance are considered approved in all the various evaluation elements.
3. Given that a curricular unit with practical work developed during the semester is not included in the exam.
Language Portuguese. Tutorial support is available in English.
Last updated on: 2020-07-05

The cookies used in this website do not collect personal information that helps to identify you. By continuing you agree to the cookie policy.