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Design II

Code 11102
Year 1
Semester S2
ECTS Credits 6
Workload PL(30H)/T(30H)
Scientific area Design
Entry requirements none
Mode of delivery Face-to-face instruction.
Work placements Not applicable.
Learning outcomes Course of further development and application of visual elements and principles of Multimedia Design. This Unit is addressing the basic and classic applications of this discipline as a way to develop strong skills in this area.
Background acquisition on the broad visual communication subject.
Developing skills on resolving visual communication problems by means of using elements, principles and design methodology
Understanding design Multimedia's specific vocabulary, values and basic principles.
Syllabus Principles and applications of Communication Design as structural elements in objects of Multimedia Design.

Introduction to multidimensional communication
The specifics of the multidimensional media: print, screen and space.
Project methodology.

Image synthesis and Visual Identity
Use of image synthesis in design
Icons, signs, symbols, signs, markings and pictograms
Application of synthetic images
Concepts associated with the visual identity of an organizationCommunication in multidimensional visual identity?
Preparation of a Manual of Standards
Design of applications of visual identity process

Editorial design
Concepts of editorial design and its importance in Multimedia Design
Distinction between editorial design for print and hypermedia environments
Structure of editorial design objects:
Formal structure and grid
Organization of text and image
Forms of illustration
Visual narrative
Main Bibliography BOULTON, Mark, A Practical Guide to Designing for the Web, Mark Boulton Design Ltd. 2009
FRUTIGER, Adrian, Signos, Símbolos, Marcas, Señales, Gustavo Gili, Barcelona 1997
FORGES, Chris, Design de Revistas, Destarte, Lisboa, 2000
JOLY, Martine, Introdução à Análise da Imagem, Edições 70, Lisboa, 1999
KANE, John, Manual de Tipografía, Gustavo Gili, 2005 (2002), Barcelona, 84-252-1980-9
LUPTON, Ellen, Thinking with Type, Princeton Architectural Press, 2004
MULLER-Brockmann, Josef, Grid Systems in Graphic Design: A Handbook for Graphic Artists, Typographers, and Exhibition Designers, Niggli Verlag, 2009 [1981].
MUNARI, Bruno, Das Coisas Nascem Coisas, Lisboa, Edições 70, 1982
OLLINS, Wally, The New Guide to Identity, Gower Publishing Limited, London 1996
RAND, Paul, Logos Flags and Escutcheons, in Looking Closer, Beirut, Michael et. Al Eds., Allworth Press, 1994.
Teaching Methodologies and Assessment Criteria The evaluation will be based on applied projects, knowledge test and student evolution.
Language Portuguese. Tutorial support is available in English.
Last updated on: 2020-05-14

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