Learning outcomes |
The main objective of this curricular unit is to transmit knowledge about entrepreneurship and business creation process, to develop in forming a series of skills and attitudes that foster entrepreneurship, targeting the creation of new businesses, as well as generating new business and projects in companies / institutions exist. Impart knowledge about the business plan, developed in forming a series of skills and attitudes that encourage critical reflection on the business model.
Skills that students must acquire with curricular unit:
- Understand the context for the entrepreneurship and the importance of small and medium-sized enterprises in economic and social development of countries; - Acquire knowledge about the characteristics of entrepreneurs and the entrepreneurial process; - Understand the importance of the planning process; - Learn to develop, write and present an effective business plan for a new company (start-up).
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Main Bibliography |
- Ferreira, M. P., Serra, F.R., Reis, N.R. (2009) Marketing para empreendedores e Pequenas empresas, 2º Ed, Lidel; - Ferreira, M. P., Santos, J.C. e Serra, F. R. (2008) Ser Empreendedor: Pensar, Criar e Moldar a nova empresa, Edições Sílabo, Lisboa; - Peters, M., Shepherd, D. (2005) Entrepreneurship. Empreendedores, 6ª Ed, McGraw-Hill, Madrid; - Osterwalder, A., e Pigneur, Y. (2010) Business model generation: a handbook for visionaries, game changers, and challengers. Wiley; - Sarkar, S. (2010) “Empreendedorismo e Inovação”, 2ªEd. Escolar Editora, Lisboa; - Silva, M. J. (2007) “Inovação e Empreendedorismo” in Manual de Dinamização de Empresas de Base Tecnológica (Eds.); - Raposo, M., Silva, M.J. & Rodrigues, R., UBI, pp. 23-41. ISBN: 978-972-8790-17-6; - Silva, M. J. (2013) Guia de Empreendedorismo Tecnológico, INESPO, UBI, Covilhã pp. ISBN: 978-989-20-4227-5; - Thompson, A., Strickland, A. e Gamble, J. (2008) Administração estratégica, 15ª Ed, McGraw-Hill Portugal.
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